Noah
Featured Noah projects
This week's top Noah projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Puma, Noah · Winning Streak
Puma and Noah present 'Winning Streak', a commercial film centered on the aesthetics of professional tennis. Set against the backdrop of an outdoor clay court, the production captures high-intensity rallies through a blend of close-up player portraiture and expansive stadium views. Directed with a focus on period-accurate detail, the project utilizes a grainy, analogue film aesthetic and muted color grading to evoke the look of 1970s sports broadcast media. Chandelier Creative led the development, with production support provided by O Positive and The Lift.
Project Noah · Noah x Barbour A/W ‘24
The Noah x Barbour A/W ‘24 campaign highlights the latest collaboration between the two brands through a series of fashion editorials. The project features model Nile Winchester in a sequence of urban environments, blending classic menswear elements with a skate-inspired aesthetic. Photographed by Paul Hempstead, the imagery utilizes both monochrome and natural light treatments to define the collection's texture. The visuals lean into a raw, documentary style, capturing candid movement alongside controlled portraiture set against architectural backdrops.
Project Noah · Fall 2023 Ad Campaign
The Noah Fall 2023 ad campaign is a masterclass in atmospheric storytelling, blurring the lines between high-fashion editorial and documentary-style reportage. Under the sharp creative direction of Brendon Babenzien and art direction by Tyler Wray, the campaign leans into a nostalgic, maritime-inspired curiosity that feels simultaneously grounded in New York City life and detached in a surreal, theatrical realm. Photographer Samuel Bradley captures this duality through a sophisticated use of analogue 35mm film, alternating between high-contrast chiaroscuro compositions that evoke a classic cinematic gravity and clean, natural light portraiture that highlights the tactile warmth of the season’s knitwear. Set designer Caz Slattery constructs an environment rich in narrative props—from vintage VHS tapes and hand-painted ships in bottles to oversized skull-and-crossbones banners—that anchor the collection in a distinct, eccentric brand ethos. Whether utilizing the stark minimalism of a studio aesthetic or the gritty, grainy texture of urban street photography, the imagery maintains a cohesive narrative thread. With contributions from models Hannah Han and Sally Bloom, the campaign avoids the predictable polish of luxury fashion houses, instead favoring a raw, explorative character that honors the brand’s deep-rooted connection to street culture and architectural history, resulting in a visual language that is as intellectually stimulating as it is stylistically refined.
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