Puma, Noah: Winning Streak
Date
Jul 2023
Description
Puma and Noah present 'Winning Streak', a commercial film centered on the aesthetics of professional tennis. Set against the backdrop of an outdoor clay court, the production captures high-intensity rallies through a blend of close-up player portraiture and expansive stadium views. Directed with a focus on period-accurate detail, the project utilizes a grainy, analogue film aesthetic and muted color grading to evoke the look of 1970s sports broadcast media. Chandelier Creative led the development, with production support provided by O Positive and The Lift.
Style
Horizontal, Cinematic, Grainy, 1970s
Techniques
Analogue / film
Industries
Event
Olympics
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
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