Nike/NOCTA
Featured Nike/NOCTA projects
This week's top Nike/NOCTA projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nike/NOCTA · Yes Man
Nike/NOCTA presents Yes Man, a sports-focused commercial campaign featuring appearances from Drake and Kevin Durant. The narrative film leans into a cinematic style, set against the backdrop of a locker room environment. Produced by M ss ng P eces and William McVay, the spot utilizes a polished, live-action technique to highlight product design. William McVay also provided post-production, VFX, and sound design to complete the film.
Project Nike/NOCTA · Brand & Social Collateral
This body of brand and social collateral for Nike/NOCTA, helmed by creative director Matija Gabrilo, spans the intersection of streetwear and golf apparel. The work navigates between moody, editorial imagery and structured, information-dense commercial layouts. Across the campaign, the aesthetic shifts from gritty, flash-lit portraiture utilizing long exposure techniques to clean, minimalist grids that highlight garment specifications. The imagery leans into technical details and high-contrast composition, incorporating graphic typography and a refined, monochromatic color palette to maintain consistency across digital assets.
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