This body of brand and social collateral for Nike/NOCTA, helmed by creative director Matija Gabrilo, spans the intersection of streetwear and golf apparel. The work navigates between moody, editorial imagery and structured, information-dense commercial layouts.
Across the campaign, the aesthetic shifts from gritty, flash-lit portraiture utilizing long exposure techniques to clean, minimalist grids that highlight garment specifications. The imagery leans into technical details and high-contrast composition, incorporating graphic typography and a refined, monochromatic color palette to maintain consistency across digital assets.
