Nike/NOCTA
Yes Man
Brand
ProjectYes Man
Date
Jun 2026
Description
Nike/NOCTA presents Yes Man, a sports-focused commercial campaign featuring appearances from Drake and Kevin Durant. The narrative film leans into a cinematic style, set against the backdrop of a locker room environment. Produced by M ss ng P eces and William McVay, the spot utilizes a polished, live-action technique to highlight product design. William McVay also provided post-production, VFX, and sound design to complete the film.
Style
Horizontal, Cinematic, Polished
Industries
Basketball
Color
Navy
Pure White
Denim
Background
Residential Building
Context
Advertising Campaign
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