Nike/NOCTA presents Yes Man, a sports-focused commercial campaign featuring appearances from Drake and Kevin Durant. The narrative film leans into a cinematic style, set against the backdrop of a locker room environment.
Produced by M ss ng P eces and William McVay, the spot utilizes a polished, live-action technique to highlight product design. William McVay also provided post-production, VFX, and sound design to complete the film.