Nice Pies
Featured Nice Pies projects
This week's top Nice Pies projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Nice Pies · Brand Identity
This brand identity project for Nice Pies establishes a playful and cohesive visual system across print, digital, and environmental applications. Developed by PLUSMINUS Studio, the design language centers on a series of whimsical, hand-drawn character illustrations that appear throughout the brand's assets, from custom coasters and apparel to large-scale outdoor signage and mural installations. Marcus Mainz captures the identity in practice, documenting the graphic design work through a mix of lifestyle and commercial photography. Utilizing natural light and a consistent warm color palette, the documentation highlights how the bold typography and retro-inspired ink illustrations integrate into urban spaces and casual dining settings. The project leans into a clean, minimalist aesthetic that bridges commercial clarity with an artistic, character-driven narrative.
Project Nice Pies · Brand Identity
Nice Pies builds a comprehensive brand identity that leans into a playful, minimalist aesthetic. The project, rooted in the food and beverage industry, spans apparel, stationery, and collateral, utilizing custom typography and whimsical cartoon character illustrations to define its visual language. Key graphic elements include bold red and orange ink palettes, contrasted against clean white backgrounds and natural textures like wood and stone. Techniques such as saturated motion graphics and vector design anchor the identity, while the integration of lifestyle imagery provides context for the brand's graphic application. The creative output was developed by PLUSMINUS Studio, Dark Igloo, Cold Cuts, How&How, Koto, Nice Guy, Chris Thorpe Design, and Land of Plenty.
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