Nice Pies: Brand Identity

Oct 2023

This brand identity project for Nice Pies establishes a playful and cohesive visual system across print, digital, and environmental applications. Developed by PLUSMINUS Studio, the design language centers on a series of whimsical, hand-drawn character illustrations that appear throughout the brand's assets, from custom coasters and apparel to large-scale outdoor signage and mural installations. Marcus Mainz captures the identity in practice, documenting the graphic design work through a mix of lifestyle and commercial photography. Utilizing natural light and a consistent warm color palette, the documentation highlights how the bold typography and retro-inspired ink illustrations integrate into urban spaces and casual dining settings. The project leans into a clean, minimalist aesthetic that bridges commercial clarity with an artistic, character-driven narrative.

Horizontal, Clean

Advertising Campaign