Nice Pies

Oct 2023

Nice Pies establishes a distinct brand identity within the Food & Beverage sector, utilizing a playful illustrative system to bridge print and digital touchpoints. The visual language centers on hand-drawn character designs, featuring quirky pie-themed figures rendered in bold typography and high-contrast color palettes of orange and cream. This cohesive design system, developed by PLUSMINUS Studio, balances minimalism with a tactile, retro sensibility. Photographer Marcus Mainz captures the identity across various lifestyle and commercial contexts, from outdoor billboard installations and storefront signage to textile applications and social media content. The work incorporates grainy textures and natural light to emphasize a relaxed, social atmosphere, supported by animation techniques that highlight the fluid, hand-drawn aesthetic.

Horizontal, Clean

Advertising Campaign