Newcastle Permanent
Featured Newcastle Permanent projects
This week's top Newcastle Permanent projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Newcastle Permanent · Head and Heart Approved
Newcastle Permanent explores the intersection of financial logic and personal impulse in its latest campaign, Head and Heart Approved. The film follows two distinct characters through daily scenarios, including a home inspection and an animal adoption center, as they navigate the tension between rational decision-making and emotional preference. Developed by Enigma, the production leans into a clean, live-action aesthetic that uses high-contrast costume design to visually distinguish the dual personas. Plaza Films facilitates the narrative, which utilizes bright daylight to set a lighthearted tone across suburban residential environments.
Newcastle Permanent · Head and Heart Approved Radio
Newcastle Permanent channels a direct visual identity in this animated spot for their 'Head and Heart Approved' radio campaign. The piece centers on a bold rubber stamp graphic, utilizing crisp motion graphics to anchor the brand's messaging against a minimalist turquoise backdrop. Developed by Enigma, the project integrates kinetic typography to mirror the audio track's rhythm. The production features post-production support from The Editors, White Chocolate, and Limehouse, with Plaza Films managing the production oversight.
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