Newcastle Permanent
Head and Heart Approved Radio
Brand
Date
Mar 2026
Description
Newcastle Permanent's 'Head and Heart Approved' radio campaign utilizes a distinct visual identity to ground its audio-led approach. The project features a recurring rubber stamp motif that serves as a central graphic anchor. Produced in collaboration with Engima, the work centers on crisp motion graphics that animate alongside the campaign's audio messaging. By integrating clean graphic design elements, the creative execution maintains a consistent visual pulse across the digital asset.
Style
Horizontal, Commercial, Graphic
Techniques
Motion Graphics
Industries
Banking
Color
Jet Black
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
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