Newcastle Permanent: Head and Heart Approved Radio
Brand
Date
Mar 2026
Description
Newcastle Permanent channels a direct visual identity in this animated spot for their 'Head and Heart Approved' radio campaign. The piece centers on a bold rubber stamp graphic, utilizing crisp motion graphics to anchor the brand's messaging against a minimalist turquoise backdrop. Developed by Enigma, the project integrates kinetic typography to mirror the audio track's rhythm. The production features post-production support from The Editors, White Chocolate, and Limehouse, with Plaza Films managing the production oversight.
Style
Horizontal, Commercial, Graphic
Techniques
Motion Graphics
Industries
Color
Jet Black
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
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