Newcastle Permanent
Head and Heart Approved
Brand
ProjectHead and Heart Approved
Date
Mar 2026
Description
Newcastle Permanent explores the balance between logic and impulse in the 'Head and Heart Approved' campaign. The commercial uses a live-action technique to contrast rational financial decision-making with emotional spontaneity during everyday scenarios like home inspections and adoption visits. Developed alongside agency Engima, the project features a clean, bright aesthetic that plays out across suburban residential settings. The production utilized Plaza Films for principal photography, with post-production and VFX handled by a team including The Editors, White Chocolate, and Limehouse, while Heckler provided sound and music composition.
Style
Horizontal, Commercial, Clean
Industries
Banking
Color
Sky Blue
Sage
Background
Street
Context
TVC / TV Commercial
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