Newcastle Permanent: Head and Heart Approved

Mar 2026

Newcastle Permanent explores the intersection of financial logic and personal impulse in its latest campaign, Head and Heart Approved. The film follows two distinct characters through daily scenarios, including a home inspection and an animal adoption center, as they navigate the tension between rational decision-making and emotional preference. Developed by Enigma, the production leans into a clean, live-action aesthetic that uses high-contrast costume design to visually distinguish the dual personas. Plaza Films facilitates the narrative, which utilizes bright daylight to set a lighthearted tone across suburban residential environments.

Horizontal, Commercial, Clean

Street

TVC / TV Commercial