Nestle
Featured Nestle projects
This week's top Nestle projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nestle · Strange Magic
Nestlé presents 'Strange Magic,' a creative commercial film produced by the team at VML New York. The project enters the food and beverage space with a surreal narrative set within a vibrant, wildflower-strewn meadow. The piece utilizes 3D render and CGI techniques to construct a fantastical environment featuring a blue and white cow accented by a unicorn horn. Bathed in the glow of the golden hour, the composition employs cinematic lighting and warm tones to build its atmosphere, with rolling hills and morning mist forming the backdrop.
Nestle · Blissful Adventures
Nestle introduces a whimsical campaign for Natural Bliss coffee creamer, titled Blissful Adventures. Developed by the team at VML New York, the project transitions from a grounded kitchen setting into a surreal, high-fantasy animation sequence. The commercial utilizes 3D render / CGI techniques to depict a roller coaster navigating a cloudscape filled with confectionery imagery. By focusing on a playful aesthetic, the creative leans into a fantastical narrative to highlight the product's core ingredients.
Nestle · Through the Bliss
Nestlé introduces the natural bliss product line through this commercial video, Through the Bliss. The spot transitions from a grounded, clean kitchen environment—where milk is poured into coffee—into an imaginative, surreal landscape characterized by pink clouds and oversized pastries. Developed by VML New York, the campaign utilizes a hybrid production approach. It weaves live-action footage with CGI and motion graphics to establish a whimsical visual narrative. The creative direction leans into a pastel aesthetic to showcase the Chai Vanilla Latte creamer.
Nestle, Ogilvy · Juice VFX and Director Eric Will Deliver New Fiery Bear Brand Spot For Nestle And Ogilvy Indonesia
This cinematic brand spot for Nestle and Ogilvy Indonesia features a central visual narrative of a white dragon navigating mountainous and volcanic terrain. The work integrates complex 3D render / CGI simulations of water and fire to establish a dynamic, high-energy sequence. Directed by Eric Will, the piece utilizes extensive VFX / visual effects to create an immersive environmental scale. The spot represents a collaboration between creative agencies Ogilvy Indonesia and Hogarth, with production handled by Nayfosindo Production and post-production by Juice.
Nestle · 2024
Nestle’s 2024 campaign consists of a series of cinematic vignettes that depict the quiet transition from early morning stillness to the beginning of a daily routine. Through a collection of intimate domestic moments, the narrative explores the start of the day across diverse settings, ranging from softly lit bedrooms to sunlit interior spaces. Developed by agencies Publicis Conseil and Publicis London, the project employs a live-action technique that leans into moody, atmospheric framing. The production, handled by Prodigious, utilises natural morning light and a muted colour palette to maintain a consistent tone across the various sequences.
Nestle · Family First
Nestle presents 'Family First,' an animated film produced by Studio AKA in collaboration with agency BBH London. The campaign for Naturnes centers on expressive prehistoric characters navigating stylized cave environments, utilizing traditional animation techniques to ground the narrative in a tactile, artisanal aesthetic. The visual approach relies on hand-drawn textures and earthy palettes to convey intimate familial moments. Spanning from detailed depictions of cave art to quiet, nocturnal sequences under a starry sky, the film maintains a consistent cinematic quality throughout its horizontal format.
Nestle · Allen's 'Bring the Fun'
Nestle captures a high-energy aesthetic in the 'Bring the Fun' campaign for Allen's. The commercial, produced by Photoplay and Playtime with agency and creative direction from VML Australia, centers on a diverse group of individuals engaging in choreographed dance and rap performances within a library setting. Utilizing a live-action technique, the film leans into a clean, minimalist visual style defined by bright lighting and a saturated color palette of red and yellow streetwear. The production features post-production work by Heckler Sydney, focusing on dynamic camera interaction to mirror the movement of the performers.
Nestle · Dessert | Seconds
Nestle’s 'Dessert | Seconds' is a commercial animation spot that explores the ritual of baking and sharing chocolate cake within a domestic kitchen. The project centers on the culinary process, moving from the technical stages of melting and mixing to the final presentation of the glazed dessert. The film utilizes an expressive animation style to depict a cozy home environment, characterized by a warm color palette and detailed interiors. The narrative tracks the transition from the kitchen to the dining table, highlighting the collaborative nature of food consumption among friends. Animated Storyboards provided the animation for this project.
Nestle · "Reading Thoughts"
Nestle presents 'Reading Thoughts,' a commercial campaign that explores the internal monologues and social anxieties of diverse characters across everyday settings. The narrative moves through an outdoor cafe, a busy office workspace, and a lecture hall, focusing on the common experience of overthinking daily social interactions. The project utilizes a vibrant 2D animation style to bring character expressions and detailed apparel to life. By blending graphic design elements with live-action techniques, the work creates a dynamic visual rhythm that underscores the internal dialogue of the subjects. The project credits Animated Storyboards with the animation.
Nestle · "Roller Coaster"
Nestle presents 'Roller Coaster,' a vibrant animated commercial produced by the team at Animated Storyboards. The narrative centers on an animated character navigating a smartphone interface within a car, before transitioning into a high-energy journey across a looping red roller coaster track. The project leans into 3D render / CGI techniques, utilizing neon pink heart-shaped elements and floating notification overlays to ground the action in contemporary digital culture. Set against a stylized sky, the cinematic visuals emphasize dynamic motion and expressive character design to capture an adventurous tone.
Nestle · Low Hanging Nutrients By Nestlé® Recipes
Nestlé presents 'Low Hanging Nutrients,' a documentary-style campaign that examines the intersection of food waste and nutritional access in Panama. The project juxtaposes the region’s agricultural output with the reality of discarded produce. The production, developed by Ogilvy Colombia and Mila Films, employs a observational narrative. The visual sequence utilizes drone footage to capture the scale of market displays and agricultural landscapes, balanced with ground-level documentation of urban settings to present a clear, grounded perspective on local food systems.
Nestle · Self Packing Cheese
Nestle explores circular manufacturing in this conceptual brand video for Self Packing Cheese. The film addresses the intersection of environmental sustainability and product design, specifically examining innovations in packaging and whey waste management. Produced by Mila Films in collaboration with Ogilvy Colombia, the piece adopts a documentary approach to industrial solutions. The narrative pairs interviews with clean, cinematic live-action footage of processing facilities to illustrate the project's sustainability goals.
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