Nestle
Featured Nestle projects
This week's top Nestle projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nestle · Strange Magic
Nestlé presents 'Strange Magic,' a creative commercial film produced by the team at VML New York. The project enters the food and beverage space with a surreal narrative set within a vibrant, wildflower-strewn meadow. The piece utilizes 3D render and CGI techniques to construct a fantastical environment featuring a blue and white cow accented by a unicorn horn. Bathed in the glow of the golden hour, the composition employs cinematic lighting and warm tones to build its atmosphere, with rolling hills and morning mist forming the backdrop.
Nestle · Blissful Adventures
Nestle introduces a whimsical campaign for Natural Bliss coffee creamer, titled Blissful Adventures. Developed by the team at VML New York, the project transitions from a grounded kitchen setting into a surreal, high-fantasy animation sequence. The commercial utilizes 3D render / CGI techniques to depict a roller coaster navigating a cloudscape filled with confectionery imagery. By focusing on a playful aesthetic, the creative leans into a fantastical narrative to highlight the product's core ingredients.
Nestle · Through the Bliss
Nestlé introduces the natural bliss product line through this commercial video, Through the Bliss. The spot transitions from a grounded, clean kitchen environment—where milk is poured into coffee—into an imaginative, surreal landscape characterized by pink clouds and oversized pastries. Developed by VML New York, the campaign utilizes a hybrid production approach. It weaves live-action footage with CGI and motion graphics to establish a whimsical visual narrative. The creative direction leans into a pastel aesthetic to showcase the Chai Vanilla Latte creamer.
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