Nestle: Through the Bliss
Brand
Date
May 2026
Description
Nestlé introduces the natural bliss product line through this commercial video, Through the Bliss. The spot transitions from a grounded, clean kitchen environment—where milk is poured into coffee—into an imaginative, surreal landscape characterized by pink clouds and oversized pastries. Developed by VML New York, the campaign utilizes a hybrid production approach. It weaves live-action footage with CGI and motion graphics to establish a whimsical visual narrative. The creative direction leans into a pastel aesthetic to showcase the Chai Vanilla Latte creamer.
Style
Vertical, Commercial, Pastel, Warm, Futuristic
Techniques
VFX / visual effects
Industries
Color
Chocolate
Pure White
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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