Nestlé introduces the natural bliss product line through this commercial video, Through the Bliss. The spot transitions from a grounded, clean kitchen environment—where milk is poured into coffee—into an imaginative, surreal landscape characterized by pink clouds and oversized pastries.
Developed by VML New York, the campaign utilizes a hybrid production approach. It weaves live-action footage with CGI and motion graphics to establish a whimsical visual narrative. The creative direction leans into a pastel aesthetic to showcase the Chai Vanilla Latte creamer.
