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Nestle: Through the Bliss

Brand
Date

May 2026

Description

Nestlé introduces the natural bliss product line through this commercial video, Through the Bliss. The spot transitions from a grounded, clean kitchen environment—where milk is poured into coffee—into an imaginative, surreal landscape characterized by pink clouds and oversized pastries. Developed by VML New York, the campaign utilizes a hybrid production approach. It weaves live-action footage with CGI and motion graphics to establish a whimsical visual narrative. The creative direction leans into a pastel aesthetic to showcase the Chai Vanilla Latte creamer.

Style

Vertical, Commercial, Pastel, Warm, Futuristic

Techniques

VFX / visual effects

Industries
Color
Chocolate
Pure White
Background

3D Rendered Scene

Context

TVC / TV Commercial

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