Nestle
Through the Bliss
Brand
ProjectThrough the Bliss
Date
May 2026
Description
Nestlé launches 'Through the Bliss,' a commercial campaign centered on its Chai Vanilla Latte creamer. The film utilizes a blend of live-action technique and VFX to transition from a grounded kitchen scene into a surreal, pastel-hued fantasy environment. The narrative leans into whimsical visual storytelling, featuring stylized pink clouds and oversized elements that highlight the product. Developed by VML New York, the project uses a futuristic aesthetic to frame the creamer as the center of an imaginative experience.
Style
Vertical, Commercial, Pastel, Warm, Futuristic
Techniques
VFX / visual effects
Industries
Beverages
Color
Chocolate
Pure White
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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