Nestle captures the speed of the track in this animation for the Kit Kat x Formula 1 collaboration. The project translates high-octane motorsport energy into a 3D render/CGI spot featuring a stylized racing car and a pit crew coordinating to form the brand's iconic chocolate bar silhouette.
Leaning into a saturated color palette of racing red and chocolate brown, the commercial maintains high-speed momentum through fluid motion capture. The production was brought to life with post-production and VFX work by Wash, featuring animation from Nestle.
