Neiman Marcus
Neiman Marcus's luxury fashion campaigns, editorial lookbooks and high-end retail storytelling
Featured Neiman Marcus projects
This week's top Neiman Marcus projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Neiman Marcus · The Hat Lady in 'Extraordinary' Pursuits
Neiman Marcus presents 'Extraordinary Pursuits,' a fashion-focused campaign starring Ayo Edebiri. The narrative follows a character known as The Hat Lady as she moves through urban landscapes and stately interior settings. Directed through ArtPartner, the production leans into a nostalgic aesthetic, utilizing 1990s visual cues and analogue film techniques. The piece captures a cinematic quality through natural light, transitioning from city streets into the grand architecture of a classic lobby.
Project Neiman Marcus · Warm Weather Campaign
Neiman Marcus presents their seasonal Warm Weather campaign, capturing a series of leisure-focused images that lean into a refined, editorial aesthetic. Set against the backdrop of grand classical architecture and lush, sun-drenched terrace landscapes, the series emphasizes natural light and soft, nostalgic textures. The project features art direction by Tracy Taylor and photography by Matthew Sprout, with fashion styling provided by Michelle Cameron. The imagery highlights a polished, vacation-ready wardrobe, including patterned dresses and silk sets, while incorporating hair styling by Maranda Widlund and makeup by Lisa Storey. Models Cosima Fritz and Morgan Fletcher anchor the visuals, which utilise analogue film techniques to capture warm, golden tones.
Project Neiman Marcus · THE SPRING 2025 TREND REPORT
Neiman Marcus presents their Spring 2025 Trend Report, a fashion editorial series that captures the essence of the season through a blend of architectural precision and tactile, warm-toned styling. Photographed by Louis Christopher, the campaign draws focus to the movement and intricate textures of the collection, ranging from tiered fringe and layered tulle to ornate crystal-beaded embellishments. Stylist Kat Typaldos leans into a clean, modern aesthetic, placing the seasonal pieces against stark, brutalist concrete structures and ornate stone facades. The imagery utilizes the golden hour and sharp, natural light to create dynamic, high-contrast shadows that amplify the depth of each look. Featuring model Rolf, the series is polished with hair by Amber Duarte and makeup by Zenia Jaeger to maintain a cohesive, sophisticated narrative.
Project Neiman Marcus · CHANEL Watches and Fine Jewelry Look Book for Neiman Marcus
This editorial look book campaign for Neiman Marcus showcases Chanel’s luxury watch and fine jewelry collections. Captured by photographer Anastasiia Duvallie, the project employs a refined aesthetic across a series of intimate studio portraits and close-up compositions. The series features fashion styling by Emma Wyman, focusing on minimalist silhouettes and clean, neutral or low-key backgrounds that allow the metallic textures and diamond details of the accessories to take prominence. The project relies on soft studio lighting and a clean visual approach to highlight the intricate craftsmanship of the timepieces and jewelry, modeled by Baba Diop and Zoe Barnard. Supporting the polished look are hair stylist Pasquale Ferrante, makeup artist Yumi Lee, and manicurist Alicia Torello.
Project Neiman Marcus · Dunhill
Neiman Marcus presents a menswear campaign showcasing the latest collection from Dunhill. Captured in a series of studio portraits, the project highlights refined tailoring and classic silhouettes through a polished, commercial lens. The imagery leans into soft, directional lighting to accentuate the texture of wool coats, suede field jackets, and formal tuxedos against a consistent, neutral grey backdrop. The series was brought to life by photographer Chris Lensz, with art direction from Francisco Salvadó and fashion styling by Tony Cook. Hair styling by Tyler Johnston rounds out the team, focusing on a clean, editorial aesthetic that emphasizes the structured lines and earthy color palette of the garments, with model Adam Sattrup serving as the primary subject.
Project Neiman Marcus · Fall 2026 Ad Campaign
For the Fall 2026 Ad Campaign, Neiman Marcus leans into a sophisticated, gallery-like aesthetic that effortlessly bridges the gap between high-end editorial and modern lifestyle photography. Captured through the lens of photographer Judy Pak, the campaign trades standard retail tropes for a more intimate, curated experience. The visual narrative centers on models Cleo Wade, Jessica de Ruiter, and Stephen Galloway, who inhabit a space defined by distinct shadows and a deliberate, polished composition. The creative direction makes masterful use of hard light, employing a crisp flash technique that punctuates the textures of the styling—specifically a striking interplay of diagonal stripes, floral motifs, and structured tailoring. By placing the talent against a backdrop of abstract art and rustic decor, the campaign establishes a sense of lived-in luxury that feels both grounded and aspirational. This commercial execution moves beyond mere product display, instead inviting the viewer into a carefully constructed atmosphere where fashion acts as an extension of the interior space. The result is a series that feels perfectly suited for a premium retail environment, utilizing a sharp, deliberate stylistic contrast to ensure every ensemble remains the focal point without losing the warmth and character of the overall scene. The synthesis of these elements ensures the imagery resonates with an audience seeking depth and authenticity within the luxury fashion sector.
Project Neiman Marcus · The Cover Up Pre-Fall 2026
For their Pre-Fall 2026 campaign, The Cover Up, Neiman Marcus leans into a masterclass of restraint, marrying the heritage of luxury fashion with the sharp, calculated precision of modern editorial photography. Captured through the lens of photographer Tess Ayano, the series strips away the noise of high-concept staging to focus entirely on the interplay between tactile textures and architectural form. Across a minimalist studio environment, the imagery explores a monochromatic palette dominated by burgundy leather, navy silk, and structured wool, consistently utilizing soft light to lend a luminous, painterly quality to the subjects. Each frame feels deliberate, moving from the sculptural elegance of an open-back midi dress to the sophisticated, urban grit suggested by a structured blazer posed against a wrought-iron gate. The project expertly balances commercial appeal with an editorial sensibility, favoring a clean aesthetic that allows the materials—the matte leather, the delicate lace, and the bold gold-tone hardware—to dictate the narrative. By maintaining a cohesive, neutral backdrop, Ayano highlights the intensity of the talent’s gaze and the sharp tailoring of the garments, ensuring the focus remains on the refined, modern silhouette. This collection serves as a testament to the power of deliberate composition, proving that in the world of high fashion, the most impactful statements are often those defined by their exquisite, quiet confidence.
Project Neiman Marcus · A Guy's Guide
Neiman Marcus channels a refined, modern sensibility in its latest editorial campaign, A Guy's Guide, which redefines the lexicon of contemporary menswear. Through a series of clean, studio-based portraits, the project navigates the intersection of high-end utility and sartorial elegance, emphasizing tactile materiality—from the organic weight of linen to the precise sheen of technical nylon and woven leather. Photographer James Dimmock masterfully employs soft light to elevate these monochromatic ensembles, allowing the meticulous construction of every suit jacket and accessory to take center stage. The casting, featuring models Aubrey O'Mahony, Gabriel Pitanga, George Okeny, and Tyliv Bonaparte, brings a grounded, confident ease to the frames, moving beyond traditional rigid poses to create a narrative that feels both aspirational and wearable. By leaning into an editorial minimalism that strips away visual clutter, the campaign ensures that the focus remains entirely on texture and silhouette. The use of natural light and consistent, neutral backgrounds ties the diverse looks together, resulting in a cohesive visual language that speaks to the modern gentleman. This project serves as a sophisticated masterclass in commercial fashion photography, proving that when the styling is this considered, the most impactful aesthetic choices are often those that value subtlety, intentional composition, and an unwavering commitment to quality craftsmanship.
Project Neiman Marcus · Neiman Marcus: Santa Barbara
In this latest editorial campaign for Neiman Marcus, the storied luxury retailer leans into the timeless elegance of coastal California to define its seasonal aesthetic. Captured with a focus on polished textures and classic sartorial style, the imagery elevates the concept of modern menswear through an understated, sophisticated lens. Photographer Max Farago masterfully utilizes natural light to emphasize the sharp architectural lines of the setting, creating a high-contrast visual dialogue between the subject and his environment. Model Zaram Obasi anchors the narrative, exuding a relaxed, poised posture that perfectly complements the collection of double-breasted blazers and refined separates. The project strips back the noise of traditional commercial fashion photography, opting instead for a clean, minimalist approach that highlights the tactile quality of the garments against the backdrop of a Mediterranean-style estate. By balancing the grit of textured stone with the soft, deliberate styling of a cream-colored polo and tailored trousers, the campaign reads as an homage to intentional living. Every frame serves as a testament to the brand's enduring commitment to high-end lifestyle curation, inviting the viewer into a world where architecture and apparel exist in seamless, sun-drenched harmony. This collaboration between Farago and Obasi successfully reinterprets luxury fashion for a contemporary audience, proving that true style is as much about the mood created as the clothes themselves.
Project Neiman Marcus · Fall 2023 Ad Campaign
For its Fall 2023 ad campaign, Neiman Marcus leans into a world of heightened artifice and atmospheric tension, successfully bridging the gap between high-fashion editorial and cinematic storytelling. Under the creative direction of Nabil Aliffi and through the lens of photographer Arnaud Lajeunie, the campaign constructs a series of surreal, highly stylized environments that range from deep-blue, swamp-like landscapes to dramatic, sun-drenched desert horizons. The imagery relies heavily on low-key and chiaroscuro lighting techniques, which carve out silhouettes against vibrant, saturated backdrops of fiery sunsets and snow-dusted mountain peaks. Models, including Hannah Wick and Mark Vanderloo, are framed within these theatrical vignettes to highlight the intricate textures of the luxury apparel, from fluid, sheer gowns to structured leather outerwear and heavy, fringed coats. By integrating live-action technique with a crisp, editorial eye, the project avoids the pitfalls of standard retail photography, instead opting for a sophisticated, ethereal narrative. The deliberate use of natural light, interspersed with controlled studio strobe effects, reinforces the luxury fashion house's commitment to a bold, avant-garde aesthetic. Every frame functions as an immersive study in contrast, where human presence acts as a grounded counterpoint to the imaginative, often haunting landscapes, resulting in a cohesive visual language that feels both aspirational and deeply cinematic for the modern luxury consumer.
Project Neiman Marcus · Holiday 2023 Ad Campaign
Neiman Marcus elevates the stakes for festive visual storytelling with its Holiday 2023 campaign, a high-fashion editorial production that masterfully balances avant-garde art direction with the opulent requirements of luxury fashion. Directed by the visionary duo Scandebergs, the campaign leans into a bold, cinematic aesthetic that defies the traditional tropes of seasonal marketing. By utilizing a saturated monochromatic red color palette, the creative team crafts a world that feels both hyper-real and deeply theatrical. The project draws strength from the meticulous art direction of Tim Flannery, Nic Burdekin, and Lucas Lefler, who transformed studio spaces into elaborate, narrative-driven sets ranging from abstract red voids to the refined interiors of a luxury train car. Anchored by the striking presence of models Jessica Stam, Kerolyn Soares, Paco Dique, and Matthew Bell, the imagery utilizes professional studio strobe lighting to ensure every texture—from shimmering sequins to heavy gold accents—is rendered with razor-sharp precision. This commercial work serves as a masterclass in editorial minimalism amidst maximalist staging, further refined by the sharp eye of stylist Ola Ebiti. Through a sophisticated live-action technique, the campaign captures a sense of modern prestige that feels intentionally removed from the pedestrian, cementing the brand as a leader in the luxury fashion houses segment by bridging the gap between high-end catalog advertising and cinematic art.
Project Neiman Marcus · 'Quest for the Best' Spring 2024 Ad Campaign
For their Spring 2024 Quest for the Best campaign, Neiman Marcus transforms luxury fashion into a high-octane celebration of athleticism and surrealist art. Moving beyond standard retail imagery, the campaign utilizes a bold, high-fashion editorial approach that places couture against unexpected backdrops, including gymnastic apparatus, tracks, and ethereal, dream-like skies. Under the expert lens of photographer Arnaud Lajeunie, the series leans into a cinematic visual language that emphasizes movement and texture. By integrating live-action techniques with crisp studio strobe lighting, the production successfully bridges the gap between high-concept artistry and commercial accessibility. The campaign features a dynamic ensemble cast, including Brooke Raboutou, Kelly Oubre Jr., Victor Montalvo, Charlotte Jones, and Athing Mu, whose presence grounds the more abstract, surrealist compositions. Stylist Katie Burnett plays a pivotal role in the visual narrative, curating a selection of structured tailoring, billowing gowns, and intricate jewellery that contrast sharply against minimalist, monochromatic environments. Whether capturing a model mid-air on gymnastic rings or juxtaposing vibrant floral prints against a turquoise, water-effect background, the project excels in its commitment to graphic minimalism and vibrant color theory. The result is an evocative portfolio that highlights the season's premium apparel while establishing a distinct, playful, and highly polished aesthetic that redefines the modern luxury fashion house identity.
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