Neiman Marcus
Neiman Marcus's luxury fashion campaigns, editorial lookbooks and high-end retail storytelling
Featured Neiman Marcus projects
This week's top Neiman Marcus projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Neiman Marcus · The Hat Lady in 'Extraordinary' Pursuits
Neiman Marcus presents 'Extraordinary Pursuits,' a fashion-focused campaign starring Ayo Edebiri. The narrative follows a character known as The Hat Lady as she moves through urban landscapes and stately interior settings. Directed through ArtPartner, the production leans into a nostalgic aesthetic, utilizing 1990s visual cues and analogue film techniques. The piece captures a cinematic quality through natural light, transitioning from city streets into the grand architecture of a classic lobby.
Project Neiman Marcus · Warm Weather Campaign
Neiman Marcus presents their seasonal Warm Weather campaign, capturing a series of leisure-focused images that lean into a refined, editorial aesthetic. Set against the backdrop of grand classical architecture and lush, sun-drenched terrace landscapes, the series emphasizes natural light and soft, nostalgic textures. The project features art direction by Tracy Taylor and photography by Matthew Sprout, with fashion styling provided by Michelle Cameron. The imagery highlights a polished, vacation-ready wardrobe, including patterned dresses and silk sets, while incorporating hair styling by Maranda Widlund and makeup by Lisa Storey. Models Cosima Fritz and Morgan Fletcher anchor the visuals, which utilise analogue film techniques to capture warm, golden tones.
Project Neiman Marcus · THE SPRING 2025 TREND REPORT
Neiman Marcus presents their Spring 2025 Trend Report, a fashion editorial series that captures the essence of the season through a blend of architectural precision and tactile, warm-toned styling. Photographed by Louis Christopher, the campaign draws focus to the movement and intricate textures of the collection, ranging from tiered fringe and layered tulle to ornate crystal-beaded embellishments. Stylist Kat Typaldos leans into a clean, modern aesthetic, placing the seasonal pieces against stark, brutalist concrete structures and ornate stone facades. The imagery utilizes the golden hour and sharp, natural light to create dynamic, high-contrast shadows that amplify the depth of each look. Featuring model Rolf, the series is polished with hair by Amber Duarte and makeup by Zenia Jaeger to maintain a cohesive, sophisticated narrative.
Project Neiman Marcus · CHANEL Watches and Fine Jewelry Look Book for Neiman Marcus
This editorial look book campaign for Neiman Marcus showcases Chanel’s luxury watch and fine jewelry collections. Captured by photographer Anastasiia Duvallie, the project employs a refined aesthetic across a series of intimate studio portraits and close-up compositions. The series features fashion styling by Emma Wyman, focusing on minimalist silhouettes and clean, neutral or low-key backgrounds that allow the metallic textures and diamond details of the accessories to take prominence. The project relies on soft studio lighting and a clean visual approach to highlight the intricate craftsmanship of the timepieces and jewelry, modeled by Baba Diop and Zoe Barnard. Supporting the polished look are hair stylist Pasquale Ferrante, makeup artist Yumi Lee, and manicurist Alicia Torello.
Project Neiman Marcus · Dunhill
Neiman Marcus presents a menswear campaign showcasing the latest collection from Dunhill. Captured in a series of studio portraits, the project highlights refined tailoring and classic silhouettes through a polished, commercial lens. The imagery leans into soft, directional lighting to accentuate the texture of wool coats, suede field jackets, and formal tuxedos against a consistent, neutral grey backdrop. The series was brought to life by photographer Chris Lensz, with art direction from Francisco Salvadó and fashion styling by Tony Cook. Hair styling by Tyler Johnston rounds out the team, focusing on a clean, editorial aesthetic that emphasizes the structured lines and earthy color palette of the garments, with model Adam Sattrup serving as the primary subject.
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