Necessaire

Necessaire · HOLIDAY CAMPAIGN

Nécessaire’s holiday campaign centers on the tactile and sculptural elements of skincare through a series of minimalist, studio-shot images. The creative direction by Juan Duque and photography by Coni Tarallo prioritize clean, refined aesthetics, utilizing both high-key bright backgrounds and moody, low-key chiaroscuro lighting to accentuate skin texture and form. Featuring fashion direction by Julie Ragolia, the campaign combines structural silhouettes with intimate, close-up beauty portraits. Technical details such as soft, directional lighting and dewy makeup by Sara Tagaloa emphasize the brand's focus on natural hydration and body care. The imagery incorporates tactile elements, including glistening product textures and minimalist studio environments designed by Daniel Horowitz, with manicures provided by Marisa Carmichael.

Necessaire · UGC

Necessaire · UGC

Nécessaire’s latest series of product assets, produced by Slate Studios, focuses on the brand's expansive range of skincare and body care staples. The visuals lean into a clean, minimalist aesthetic, using careful arrangements to highlight the tactile qualities of the packaging and formulations. The execution employs a variety of lighting techniques to define each product's silhouette. Studio setups shift between soft, diffused light to emphasize the matte finishes of serum bottles and hard, directional lighting that creates sharp shadows across textured surfaces. Elements like slatted light, woven textiles, and water droplets are used to introduce depth and grain, maintaining a consistent commercial identity throughout the series.

Necessaire · UGC