Necessaire

Nov 2025

Nécessaire explores sculptural form and tactile product textures in this holiday campaign for the beauty and skincare brand. The creative direction by Juan Duque and photography by Coni Tarallo focus on the interplay between body geometry and light, utilizing both high-contrast low-key studio lighting and diffused soft light to emphasize skin hydration. The series features minimalist compositions against seamless backdrops, shifting between bright, clean aesthetics and moody, chiaroscuro portraits. Fashion director Julie Ragolia provides a refined stylistic foundation, complemented by nuanced makeup from Sara Tagaloa and precise manicure work by Marisa Carmichael. Set design by Daniel Horowitz anchors the visual identity, creating an understated environment that highlights the physical and material quality of the brand's offerings.

Commercial, Vertical, Minimalist, Clean

Skincare

White Seamless

Advertising Campaign