Necessaire: HOLIDAY CAMPAIGN

Nov 2025

Nécessaire’s holiday campaign centers on the tactile and sculptural elements of skincare through a series of minimalist, studio-shot images. The creative direction by Juan Duque and photography by Coni Tarallo prioritize clean, refined aesthetics, utilizing both high-key bright backgrounds and moody, low-key chiaroscuro lighting to accentuate skin texture and form. Featuring fashion direction by Julie Ragolia, the campaign combines structural silhouettes with intimate, close-up beauty portraits. Technical details such as soft, directional lighting and dewy makeup by Sara Tagaloa emphasize the brand's focus on natural hydration and body care. The imagery incorporates tactile elements, including glistening product textures and minimalist studio environments designed by Daniel Horowitz, with manicures provided by Marisa Carmichael.

Commercial, Vertical, Minimalist, Clean

White Seamless

Advertising Campaign