Nanushka

Nanushka · Brand Identity

The Brand Identity project for Nanushka establishes a cohesive visual language across retail collateral, product detail, and editorial campaign assets. The work leans into a minimalist aesthetic, prioritising tactile textures and refined typography to mirror the house's focus on material quality and garment construction. Captured through a combination of clean studio still life and atmospheric editorial photography, the project documents everything from architectural packaging arrangements and embossed brand marks to the nuanced stitching of leather and wool textiles. Dudi Hasson provides campaign photography, with campaign direction by Harry Doncaster and type design by Seb McLauchlan. Graphic design is handled by Any Other Name, with production support from Nirvana CPH and Richard Round-Turner.

Nanushka · High Summer 2024 Ad Campaign

For the High Summer 2024 campaign, Nanushka transports the viewer to a sun-drenched Mediterranean escape where luxury fashion meets raw, organic materiality. Creative director Sandra Sandor leans into an aesthetic of tranquil repose, curating a collection that prioritizes tactile complexity—think embossed basket-weave dresses, intricate open-knit mesh, and bold leopard-print separates. Captured by photographer and director Dudi Hasson, the imagery excels in editorial minimalism, utilizing natural light to cast soft, rhythmic shadows against sun-baked adobe walls and rugged, wind-swept limestone formations. The campaign follows models Maya Stepper and Siobahn Filliettaz through a series of lifestyle vignettes that balance sophisticated urban polish with the effortless, slow-paced energy of a coastal holiday. The execution is defined by an understated, desaturated color palette that allows the interplay of textures—from the puckered weave of a strapless midi to the granular grit of the masonry—to take center stage. By framing the subjects against vast, horizon-focused seascapes and weathered architectural details, the project crafts a narrative of elegant ease. This high-summer vision succeeds by grounding its pieces in an environment that feels both expansive and intimately lived-in, channeling a timeless summer sensibility that feels distinctly Nanushka.

Nanushka · Nanushka S/S 24 Lookbook

The Nanushka Spring/Summer 2024 lookbook presents a collection defined by architectural silhouettes and monochromatic layering. The fashion campaign transitions between textured concrete exteriors and controlled studio settings to showcase a range of seasonal garments, from structured leather trousers and knit cardigans to fluid, fringed skirts. Featuring models Badhiel Lony Nyang and Kirandeep Chahal, with casting by Rea Farkas, the imagery leans into a minimalist aesthetic. The production utilizes a mix of soft, diffused light and direct flash, emphasizing clean lines and the tactile quality of the collection's fabrications.

Nanushka · RESORT 2025 LOOKBOOK

Nanushka presents its Resort 2025 lookbook, a refined showcase of the brand's contemporary silhouettes and tactile material exploration. The collection leans into a minimalist aesthetic, utilizing a restrained palette of leather, knitwear, and structured tailoring to define the seasonal offering. Photographed by Lola Banet, the series employs clean studio lighting and a neutral backdrop to emphasize the interplay between textures. Casting by Rea Farkas features model Swati Eck, whose presentation of the garments highlights the collection's relaxed yet deliberate proportions. Through an editorial lens, the imagery maintains a consistent focus on garment construction and structural detail.

Nanushka · FW