Nanushka

Nov 2024

The Nanushka Brand Identity project articulates the fashion house's visual language through a synthesis of commercial product documentation and editorial lifestyle imagery. The work leans into a minimalist aesthetic, foregrounding the tactile qualities of the collection's textiles—from quilted leather and felted wool to structured denim—through detailed macro photography and crisp studio lighting. Campaign photography by Dudi Hasson and campaign direction by Harry Doncaster establish a clean, consistent graphic presence across both retail collateral and seasonal lookbook imagery. The identity work incorporates custom typography by Seb McLauchlan and graphic design contributions from Any Other Name, ensuring a refined, cohesive application of the brand logo across embossed paper goods and packaging. Print production was managed by Nirvana CPH, while still life photography by Richard Round-Turner reinforces the label's focus on architectural silhouettes and material composition.

Commercial, Clean, Vertical

Luxury Fashion Houses

Advertising Campaign