The Brand Identity project for Nanushka establishes a cohesive visual language across retail collateral, product detail, and editorial campaign assets. The work leans into a minimalist aesthetic, prioritising tactile textures and refined typography to mirror the house's focus on material quality and garment construction.
Captured through a combination of clean studio still life and atmospheric editorial photography, the project documents everything from architectural packaging arrangements and embossed brand marks to the nuanced stitching of leather and wool textiles. Dudi Hasson provides campaign photography, with campaign direction by Harry Doncaster and type design by Seb McLauchlan. Graphic design is handled by Any Other Name, with production support from Nirvana CPH and Richard Round-Turner.
