Mount Franklin
Featured Mount Franklin projects
This week's top Mount Franklin projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Mount Franklin · Pure Feel Good
Mount Franklin presents Pure Feel Good, a commercial campaign capturing a group of young adults navigating a lush tropical landscape. The production utilises live-action techniques to portray an immersive outdoor atmosphere, weaving together dynamic tracking shots with aerial drone footage to traverse the misty woodland environment. Developed by McCann-Erickson with production led by Exit Films, the project leans into cinematic framing and warm, natural daylight. Post-production and VFX were managed by Fin Design + Effects to enhance the visual narrative of the forest setting.
Mount Franklin · Lawrence's Legions
Mount Franklin captures a serene, aquatic aesthetic in this cinematic commercial, titled 'Lawrence's Legions.' The project leans into live-action techniques to build an atmospheric narrative, juxtaposing a goldfish navigating a vibrant aquarium against human-centric moments of refreshment. Developed by agency Droga5 ANZ, part of Accenture Song, the spot utilizes cool blue tones and deliberate lighting effects to maintain a consistent visual language. Production was handled by FINCH, with post-production and VFX provided by Fin Design + Effects.
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