Mount Franklin
Lawrence's Legions
Brand
ProjectLawrence's Legions
Date
Dec 2024
Description
Mount Franklin presents Lawrence's Legions, a commercial project that channels an aquatic atmosphere through a cinematic narrative. The piece utilizes live-action techniques, centering on a woman drinking from a can of sparkling water against the backdrop of an aquarium. With agency and creative development by Droga5 ANZ, part of Accenture Song, the spot leans into cool blue tones and underwater lighting effects. Production was handled by FINCH, with additional VFX and post-production work completed by Fin Design + Effects.
Style
Horizontal, Cinematic, Cool
Industries
Beverages
Color
Sky Blue
Forest Green
Background
Spa
Context
TVC / TV Commercial
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