Mount Franklin: Lawrence's Legions
Brand
Date
Dec 2024
Description
Mount Franklin captures a serene, aquatic aesthetic in this cinematic commercial, titled 'Lawrence's Legions.' The project leans into live-action techniques to build an atmospheric narrative, juxtaposing a goldfish navigating a vibrant aquarium against human-centric moments of refreshment. Developed by agency Droga5 ANZ, part of Accenture Song, the spot utilizes cool blue tones and deliberate lighting effects to maintain a consistent visual language. Production was handled by FINCH, with post-production and VFX provided by Fin Design + Effects.
Style
Horizontal, Cinematic, Cool
Industries
Color
Sky Blue
Forest Green
Background
Spa
Context
TVC / TV Commercial
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