Mount Franklin captures a serene, aquatic aesthetic in this cinematic commercial, titled 'Lawrence's Legions.' The project leans into live-action techniques to build an atmospheric narrative, juxtaposing a goldfish navigating a vibrant aquarium against human-centric moments of refreshment.
Developed by agency Droga5 ANZ, part of Accenture Song, the spot utilizes cool blue tones and deliberate lighting effects to maintain a consistent visual language. Production was handled by FINCH, with post-production and VFX provided by Fin Design + Effects.