Mount Franklin
Pure Feel Good
Brand
ProjectPure Feel Good
Date
Dec 2024
Description
Mount Franklin captures the essence of the outdoors in the commercial campaign, Pure Feel Good. The film focuses on a group of young adults navigating a lush, tropical forest environment. Developed alongside McCann-Erickson and brought to life through production by Exit Films, the spot utilizes live-action techniques and drone footage to track movement through the woodland. Post-production and VFX were managed by Fin Design + Effects, contributing to a cinematic aesthetic defined by natural daylight and warm tones.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Beverages
Background
Forest
Context
Advertising Campaign, Brand Film / Corporate Video
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