Mount Franklin presents Pure Feel Good, a commercial campaign capturing a group of young adults navigating a lush tropical landscape. The production utilises live-action techniques to portray an immersive outdoor atmosphere, weaving together dynamic tracking shots with aerial drone footage to traverse the misty woodland environment.
Developed by McCann-Erickson with production led by Exit Films, the project leans into cinematic framing and warm, natural daylight. Post-production and VFX were managed by Fin Design + Effects to enhance the visual narrative of the forest setting.
