Moose Knuckles

Moose Knuckles · Brand Content

Moose Knuckles presents a series of brand content images showcasing their latest outerwear and sportswear silhouettes. Produced by Slate Studios, the campaign captures a modern, athletic aesthetic that balances technical apparel design with minimalist styling. The imagery utilizes a mix of studio and location settings to highlight product craftsmanship. Studio captures lean into clean, vertical compositions that emphasize fabric textures, stitching, and hardware details like elasticated waistbands and signature branding patches. Outdoor shots leverage golden hour lighting to frame quilted puffer jackets against soft, atmospheric gradient backdrops. Slate Studios managed both production and creative direction for the project.

Moose Knuckles · Brand Content

Moose Knuckles presents a series of brand content images showcasing the label's signature winter outerwear. Produced by Slate Studios, the campaign captures the technical details and tactile qualities of heavy puffer jackets through clean, minimalist staging. The imagery employs vertical framing to highlight the volume of the quilted leather and white puffer garments, accented by distinctive fur-trimmed hoods and metallic hardware. Utilising a consistent studio environment with soft natural light, the execution leans into commercial and editorial styles, focusing on the structured silhouettes and material contrast of the pieces.

Moose Knuckles · Moose Knuckles Spring/Summer 2025 Campaign

The Moose Knuckles Spring/Summer 2025 campaign leans into a rugged, outdoor aesthetic that emphasizes the brand's technical and utility-focused apparel. Photographed by Louise & Maria Thornfeldt, the imagery captures models across diverse natural environments, ranging from mountainous terrain and wooded parklands to sunlit streams. The series features styling by Carlos Nazario, who highlights the collection through a palette of earthy and neutral tones, utilizing layering, utility pockets, and technical fabrics. The execution relies heavily on natural light, often incorporating the warmth of golden hour to enhance the textures of quilted jackets, zip-ups, and coordinated casual wear. Creative production was supported by set designer Heath Mattioli and casting director Bert Martirosyan, ensuring a clean and consistent editorial visual language across all portraiture. Hair styling by Erol Karadağ and makeup by Homa Safar complete the look, resulting in an aesthetic that is both functional and polished.

Moose Knuckles · City Guide - Seoul

Moose Knuckles brings its signature aesthetic of rugged refinement to the vibrant heart of South Korea in its latest brand initiative, City Guide - Seoul. Eschewing the conventional polish of high-end fashion advertisements, this cinematic campaign opts for an immersive documentary-style approach that grounds the brand's premium parkas within the pulse of daily urban existence. The footage captures two figures navigating the chaotic, neon-drenched corridors of a local market, bridging the gap between luxury fashion houses and the authentic, street-level energy of the city. Through dynamic movement and candid interaction with local vendors, the project leans into a raw, live-action technique that highlights the juxtaposition of heavy, fur-trimmed outerwear against the bustling atmosphere of food stalls and warm, glowing signage. The creative vision, helmed by the team at 19th & Park, successfully avoids the sterile trappings of traditional lifestyle marketing, instead choosing to frame the clothing as essential armor for the contemporary urban explorer. By integrating documentary sensibilities with a refined cinematic eye, Moose Knuckles crafts a narrative that feels both aspirational and deeply rooted in its environment. This campaign serves as a testament to the power of context, proving that luxury fashion finds its most compelling expression when it engages directly with the visceral, unfiltered rhythm of global metropolitan landscapes.

Moose Knuckles · Evisu Collab

The intersection of high-end outerwear and heritage denim comes to life in the striking Moose Knuckles and Evisu collaboration, a project that redefines the modern streetwear aesthetic through a lens of raw, industrial cool. Captured within the confines of a minimalist, dimly lit studio, this fashion campaign leans into a gritty, nocturnal energy that highlights the intricate embroidery and heavy textures inherent in both brands. With creative execution led by the agency 19th & Park, the film moves away from traditional runway theatrics to embrace a more intimate, cinematic approach. By utilizing moody, dramatic lighting, the production emphasizes the tactile quality of the dark denim and branded silhouettes, creating a visual language that feels both street-ready and elevated. The live-action technique employed here captures the diverse models in stark, casual poses, effectively bridging the gap between luxury fashion houses and contemporary urban culture. This project succeeds by stripping away excess noise, leaving only the focused, high-contrast interplay between two iconic labels. As a commercial endeavor, it masterfully utilizes a clean composition to reinforce the collaborative brand identity, proving that a nuanced, lifestyle-driven atmosphere is often more impactful than sheer scale. The result is an evocative snapshot of design-led fashion that feels authentic, purposeful, and thoroughly modern in its execution.

Moose Knuckles · Moose Knuckles x NHL '25

The Moose Knuckles x NHL 2025 collaboration masterfully bridges the gap between high-performance athletic apparel and urban streetwear, creating a narrative that feels both gritty and aspirational. By setting the campaign within the moody, dimly lit confines of an indoor ice hockey rink, the creative team at 19th & Park has leaned into a cinematic fashion video format that prioritizes atmospheric tension over traditional retail showcase. The visuals utilize a distinct low-key lighting scheme, which effectively pulls focus to the technical fabrics and premium textures of the puffer jackets and team-branded jerseys. Every movement, from the scattering of ice to the crisp motion of the puck, is captured with a purposeful intensity that underscores the collection’s outdoor and performance apparel roots. Through the integration of slow motion live-action technique, the project transforms professional hockey motifs into a sleek, editorial statement that resonates with modern youth culture. The edit strikes a careful balance between intimate, close-up portraits of the models and expansive, wide-angle shots that emphasize the scale of the environment. This project successfully positions the collaboration as a lifestyle essential, proving that technical utility can exist seamlessly alongside high-fashion aesthetics in an evolving, sport-driven market that demands authentic, dynamic visual storytelling from its most influential brands.

Moose Knuckles · Moose Knuckles S/S '26 Campaign

Moose Knuckles subverts the traditional expectations of luxury fashion houses with its S/S '26 campaign, a daring exploration of gravity and modern urban identity. By blending high-performance outerwear with ethereal, otherworldly concepts, the project presents a surreal fashion editorial that feels both grounded in technical craft and liberated from physical constraints. The visuals, captured by photographer Diego Bendezu, utilize sophisticated VFX and live-action techniques to suspend models Lisa Han and Tianna St. Louis above a vast, bustling metropolis. This high-angle cinematic approach creates a striking interplay between the rigid, geometric scale of the urban environment and the soft, organic textures of the collection. The styling decisions, complemented by the voluminous red hair crafted by stylist Dre Demry Sanders and the polished, crisp aesthetic maintained by makeup artist Michaela Bosch, bridge the gap between street-ready technical apparel and avant-garde artistry. The campaign leans into a dreamlike narrative, where quilted textures and cut-out silhouettes serve as the primary focal points against the golden hour backdrop. Through the lens of a highly curated creative vision, the project succeeds in transforming functional garments into subjects of high-concept fine art, proving that modern luxury is as much about atmospheric storytelling as it is about the physical product itself. It is a bold, visually arresting exercise in scale and contrast.

Moose Knuckles · NHL

Moose Knuckles · Evisu

Moose Knuckles · 'Get In Line' Fall 2023 Ad Campaign

The Get In Line Fall 2023 campaign for Moose Knuckles masterfully redefines the boundary between high-fashion editorial and raw, urban lifestyle photography. Under the sharp creative direction of Carlos Nazario, the project transforms a mundane urban queue into a cinematic statement, leaning heavily into a gritty, nocturnal aesthetic defined by moody, low-key lighting and neon-drenched street corners. The campaign captures the kinetic pulse of city life by utilizing deliberate motion blur to isolate its subjects, creating a striking contrast between the static, crisp silhouettes of the collection's technical puffer jackets and the frenetic energy of the surrounding environment. Featuring a diverse cast including Alanis Morissette, Javon Walton, and Beatrice Domond, the visuals successfully synthesize luxury fashion house sensibilities with the rebellious, edgy spirit of contemporary streetwear. The imagery utilizes live-action techniques to emphasize the tactile quality of premium winter outerwear, from metallic logo patches to plush faux-fur trims. With grooming by hair stylist Marcus Francis and makeup artist Rachel Goodwinn, the campaign maintains a consistent, polished polish even amidst the chaotic, motion-filled compositions. By positioning the models within transit-inspired locations and surreal urban tableaus, the campaign channels a sense of communal belonging, ultimately delivering a visually rich narrative that feels both authentic and aspirational, perfectly bridging the gap between cold-weather performance gear and high-end, editorial minimalism.

Moose Knuckles · Fall 2024 Ad Campaign

The Moose Knuckles Fall 2024 campaign is a masterclass in high-fashion editorial minimalism, stripping away the superfluous to place the focus entirely on texture, color, and silhouette. Through the lens of photographer Carin Backoff, the campaign leans into a surreal, monochromatic aesthetic that feels both playful and sharply curated. Models Amelia Gray and Ungho Go command the frame against vibrant, plush backdrops of baby blue and neon pink, creating a high-contrast environment that allows the brand’s signature luxury outerwear to take center stage. The styling by Carlos Nazario utilizes clever juxtapositions, pairing voluminous, shaggy faux-fur pieces with sleek bodysuits and sheer stockings to challenge traditional notions of cold-weather utility. Mustafa Yanaz’s hair direction—defined by blunt, straight-cut bangs—and Michaela Bosch’s subtle yet deliberate makeup choices anchor the models in a polished, modern look. The implementation of studio strobe lighting techniques brings a crispness to every frame, emphasizing the tactile quality of the fur while maintaining an air of detachment. Ian Salter’s set design acts as a crucial narrative device, utilizing props like vintage corded telephones to inject a touch of retro-inspired irony into the otherwise clean, symmterical compositions. This project succeeds by transforming luxury apparel into a graphic experience, delivering an aesthetic that is as visually arresting as it is commercially compelling for the upcoming season.