Modibodi
Modibodi's fearless campaign imagery and editorial storytelling across health and fashion
Featured Modibodi projects
This week's top Modibodi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Modibodi · Shark Week
Modibodi’s Shark Week campaign centers on the brand's anti-leak swimwear range. Directed by Kyra Bartley, the project features underwater cinematography that utilizes natural light and a cinematic aesthetic to highlight the product in an oceanic environment. Developed by creative agency Fabric and production company Bolt Content, the visuals lean into a documentary-inspired tone. The imagery captures a swimmer navigating clear, deep blue waters alongside a shark, framing the swimwear within an adventurous context.
Modibodi · I'm Dying Inside
Modibodi’s 'I'm Dying Inside' campaign leans into a series of candid, domestic vignettes that transition between intimate personal moments and high-impact, surreal imagery. Directed by Arundati Thandur with cinematography by Tom Black, the commercial utilizes a mix of live-action technique and 16mm archival footage to bridge the gap between everyday domestic life and heightened emotional experiences. The edit employs a fast-paced, vertical format to connect diverse character perspectives across various home environments. Fashion styling by Lynn Mathuthu features contemporary loungewear and period-focused apparel, anchored by clean, warm color grading and tight framing.
Project Modibodi · No Fear
Modibodi’s No Fear campaign, developed in collaboration with creative agency Fabric, focuses on a series of bold, editorial portraits and commercial imagery. The visuals employ saturated colour blocking and clean composition to highlight the brand's athletic and fashion-forward aesthetic. Photographer Simon Lekias captures the subjects in varied environments, ranging from minimalist studio spaces to urban architectural backdrops. With creative direction from Keenan Motto, the campaign features sharp styling by Monica Russell, paired with hair by Stephanie Dell and makeup by Katrina Raftery. These editorial assets lean into high-contrast flash lighting and natural daylight to emphasize dynamic poses and textured fashion details.
Modibodi · Stop Your Period Messing With Your Head
Modibodi’s campaign, 'Stop Your Period Messing With Your Head,' features a live-action series set in an authentic, retro-inspired diner. The production leans into a warm, cinematic aesthetic, utilising natural light to capture an intimate conversation between two leads in a casual, everyday environment. Creative agency Fabric, part of the TBWA\Sydney Group, led the development of the project, with production and post-production managed by DIVISION. The sound and music composition were handled by Otis Studios, with media support provided by Talent Corp and Periscope.
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