Modibodi

Jan 2024

The No Fear campaign for Modibodi centres on a high-energy commercial aesthetic that leans into vibrant colour blocking and editorial portraiture. The visuals, captured by photographer Simon Lekias with creative direction from Keenan Motto and agency Fabric, bridge athletic imagery with fashion-forward editorial staging. By combining saturated palettes with clean, minimalist compositions, the project creates a distinct visual narrative across both studio and urban architectural settings. Fashion stylist Monica Russell coordinates bold textural pairings, while hair by Stephanie Dell and makeup by Katrina Raftery complement the project’s high-contrast look. The campaign utilises both crisp flash lighting and natural daylight to maintain a polished, glossy feel throughout the series.

Editorial, Vertical

Advertising Campaign