Modibodi: No Fear

Jan 2024

Modibodi’s No Fear campaign, developed in collaboration with creative agency Fabric, focuses on a series of bold, editorial portraits and commercial imagery. The visuals employ saturated colour blocking and clean composition to highlight the brand's athletic and fashion-forward aesthetic. Photographer Simon Lekias captures the subjects in varied environments, ranging from minimalist studio spaces to urban architectural backdrops. With creative direction from Keenan Motto, the campaign features sharp styling by Monica Russell, paired with hair by Stephanie Dell and makeup by Katrina Raftery. These editorial assets lean into high-contrast flash lighting and natural daylight to emphasize dynamic poses and textured fashion details.

Editorial, Vertical, Clean

Advertising Campaign