Modibodi
Shark Week
Brand
ProjectShark Week
Date
Jan 2024
Description
Modibodi’s Shark Week project positions the brand’s anti-leak period swimwear within an underwater narrative. The campaign leans into a cinematic aesthetic, utilizing natural light and deep blue tones to capture a swimmer moving alongside a shark. Directed by Kyra Bartley, the project features creative support from Fabric and production by Bolt Content. The imagery employs a documentary-style approach to highlight the functionality of the swimwear in an aquatic environment.
Style
Documentary
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