Modibodi’s Shark Week campaign centers on the brand's anti-leak swimwear range. Directed by Kyra Bartley, the project features underwater cinematography that utilizes natural light and a cinematic aesthetic to highlight the product in an oceanic environment.
Developed by creative agency Fabric and production company Bolt Content, the visuals lean into a documentary-inspired tone. The imagery captures a swimmer navigating clear, deep blue waters alongside a shark, framing the swimwear within an adventurous context.
