Mike's Hard Lemonade

Mike's Hard Lemonade · Introducing Tina

Mike’s Hard Lemonade introduces a new animated mascot in this commercial spot from VCCP US. The campaign centres on 'Tina,' a character brought to life through intricate animation and VFX, who is joined by a second citrus counterpart to highlight the product range. Positioned within the alcoholic beverages sector, the creative leans into a saturated and warm aesthetic. The production uses dynamic lighting to emphasize the glossy texture of the packaging and the character design, setting the characters against a dark, textured gold background.

Mike's Hard Lemonade · Introducing Cal

Mike’s Hard Lemonade launches 'Introducing Cal,' a commercial campaign created with agency partner VCCP US. The spot leans into animation and motion graphics, featuring anthropomorphized, high-energy fruit characters set against a vibrant golden backdrop. The narrative centers on a flexed lemon character in sunglasses and a pink bandana, joined by a secondary grape character to showcase the product range. The creative utilizes bold text callouts and dynamic character interactions to emphasize the brand’s visual identity within the alcoholic beverages space.

Mike's Hard Lemonade · Introducing Sonny

Mike's Hard Lemonade introduces a new animated mascot in this commercial campaign developed by VCCP US. The project leans into a retro aesthetic, utilizing motion graphics to establish the brand's visual identity through an energetic, character-driven narrative. The spot features a lemon character wearing a purple jacket against a saturated yellow background, anchoring the product within a high-contrast animation style. Bold typography highlights the brand's messaging, framing the beverage as part of a dynamic, movement-focused sequence.

Mike's Hard Lemonade · Jobstacle Course

Mike's Hard Lemonade · Delivery

Mike's Hard Lemonade · Mascot

Mike's Hard Lemonade · Firefighter

Mike's Hard Lemonade · Campaign

Mike's Hard Lemonade · "Lawless"

Mike's Hard Lemonade · "Tree of Life"