Mike's Hard Lemonade
Introducing Tina
Brand
ProjectIntroducing Tina
Date
Apr 2026
Description
Mike's Hard Lemonade introduces a new animated mascot, Tina, in this commercial campaign developed by VCCP US. The project leans into vibrant character design, featuring an animated lemon character with distinctive styling alongside the brand's signature yellow beverage can. Set against a dark, textured gold backdrop, the spot utilizes high-contrast lighting and saturated color palettes to emphasize product visibility. The execution relies on precise animation and VFX to integrate the citrus-based characters with the product packaging.
Style
Horizontal, Commercial, Saturated, Warm
Techniques
Animation, VFX / visual effects
Industries
Alcoholic Beverages
Color
Golden Yellow
Jet Black
Crimson
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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