Mike's Hard Lemonade: Introducing Tina
Brand
Date
Apr 2026
Description
Mike’s Hard Lemonade introduces a new animated mascot in this commercial spot from VCCP US. The campaign centres on 'Tina,' a character brought to life through intricate animation and VFX, who is joined by a second citrus counterpart to highlight the product range. Positioned within the alcoholic beverages sector, the creative leans into a saturated and warm aesthetic. The production uses dynamic lighting to emphasize the glossy texture of the packaging and the character design, setting the characters against a dark, textured gold background.
Style
Horizontal, Commercial, Saturated, Warm
Techniques
Animation, VFX / visual effects
Industries
Color
Golden Yellow
Jet Black
Crimson
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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