Mike’s Hard Lemonade introduces a new animated mascot in this commercial spot from VCCP US. The campaign centres on 'Tina,' a character brought to life through intricate animation and VFX, who is joined by a second citrus counterpart to highlight the product range.
Positioned within the alcoholic beverages sector, the creative leans into a saturated and warm aesthetic. The production uses dynamic lighting to emphasize the glossy texture of the packaging and the character design, setting the characters against a dark, textured gold background.
