Mike's Hard Lemonade
Introducing Sonny
Brand
ProjectIntroducing Sonny
Date
Apr 2026
Description
Mike's Hard Lemonade introduces a new animated mascot named Sonny in this commercial campaign developed by VCCP US. The project leans into high-contrast lighting and retro-inspired motion graphics to establish the brand's identity. Featuring energetic character animation, the piece centers on Sonny—a lemon character styled with a purple jacket—positioned alongside the beverage packaging. The execution incorporates bold typography to emphasize the brand's core messaging against a warm, saturated color palette.
Style
Horizontal, Commercial, Action, Retro
Techniques
Animation, Motion Graphics
Industries
Alcoholic Beverages
Color
Golden Yellow
Violet
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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