Microsoft Windows

Microsoft Windows · Doppelmode

Microsoft Windows explores the concept of duality in the Doppelmode commercial, set within the atmospheric confines of a classic, wood-paneled library. The film follows various individuals as they engage with their laptops alongside mirror versions of themselves, highlighting the interface and utility of the digital platform. Developed by Droga5 New York, the campaign utilizes a live-action technique layered with VFX to ground its surreal premise in a studious, warm-lit environment. Production was handled by ProdCo.

Microsoft Windows · Doppelmode BTS

Microsoft Windows pulls back the curtain on its latest commercial production in 'Doppelmode BTS'. The behind-the-scenes documentary provides a look at the technical execution behind the campaign, which centres on a cast of twins interacting with devices in a historic library setting. Directed by Visie Admin, the shoot captures the coordination required to capture twin talent amidst the academic aesthetic of the library. Agency work was led by Droga5 New York with production handled by ProdCo, utilising a live-action technique that emphasises the practical environment of wood-panelled walls and bankers lamps through clean, ambient lighting.

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