Microsoft Windows
Doppelmode
Brand
ProjectDoppelmode
Date
May 2026
Description
Microsoft Windows explores the concept of duality in the Doppelmode commercial, set within the atmospheric confines of a classic, wood-paneled library. The film follows various individuals as they engage with their laptops alongside mirror versions of themselves, highlighting the interface and utility of the digital platform. Developed by Droga5 New York, the campaign utilizes a live-action technique layered with VFX to ground its surreal premise in a studious, warm-lit environment. Production was handled by ProdCo.
Style
Horizontal, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Apps & Digital Platforms
Background
Library
Context
TVC / TV Commercial
Associated creatives
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