Microsoft Windows
Doppelmode BTS
Brand
ProjectDoppelmode BTS
Date
Jul 2026
Description
Microsoft Windows pulls back the curtain on its latest commercial production in 'Doppelmode BTS'. The behind-the-scenes documentary provides a look at the technical execution behind the campaign, which centres on a cast of twins interacting with devices in a historic library setting. Directed by Visie Admin, the shoot captures the coordination required to capture twin talent amidst the academic aesthetic of the library. Agency work was led by Droga5 New York with production handled by ProdCo, utilising a live-action technique that emphasises the practical environment of wood-panelled walls and bankers lamps through clean, ambient lighting.
Style
Documentary, Horizontal, Clean
Industries
Apps & Digital Platforms
Background
Library
Context
Backstage / Behind the Scenes
Associated creatives
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