McLaren

Tumi, McLaren · Lando (Original Music)

Tumi and McLaren join forces for their latest automotive-inspired collaboration, featuring Formula 1 driver Lando Norris. The commercial explores themes of focus and movement through a series of atmospheric vignettes. Utilizing a cinematic and moody visual language, the film captures Norris in quiet, contemplative spaces contrasted with the high-intensity speed of the racetrack. The project incorporates detailed close-ups and natural light to emphasize the materiality of the collection, supported by original music from The Crystal Creative and agency production from TownHouse.

McLaren · Case Study

McLaren captures the development and performance capabilities of the 570S sports car in this comprehensive case study. The production moves through the vehicle's lifecycle, transitioning from preliminary design sketches and precise factory manufacturing processes to high-octane driving sequences on mountain roads. Developed with AdSmart from Sky, the film utilizes high-contrast framing and drone footage to emphasize the brand's engineering standards. The edit maintains a polished cinematic aesthetic, balancing industrial technicality with the raw kinetic energy of the vehicle in motion.

McLaren · Not an ER

McLaren · MMG

McLaren · Doing What's Best

McLaren · Health - Backbone