McLaren
Case Study
Brand
ProjectCase Study
Date
Jan 2025
Description
This case study from McLaren offers an inside look at the 570S sports car, moving from initial design sketches and factory manufacturing to the vehicle in motion. The production leans into a polished cinematic aesthetic, utilizing drone footage and high-contrast framing to document the automotive engineering process. The project captures the car across diverse environments, juxtaposing sterile, industrial factory settings with expansive mountain landscapes. Developed with creative support from AdSmart from Sky, the film emphasizes the brand's technical craftsmanship through a clean, fast-paced editorial narrative.
Style
Horizontal, Cinematic, Clean, Polished
Techniques
Drone footage
Industries
Luxury Automotive
Color
Burnt Orange
Jet Black
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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