McDonalds x Nike
Featured McDonalds x Nike projects
This week's top McDonalds x Nike projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
McDonalds x Nike · Selfie
This collaborative campaign from McDonalds and Nike brings together two iconic brands through a candid, lo-fi lens. The film features a man recording a selfie alongside a classic Ronald McDonald statue in an outdoor, natural landscape. Shot with an analogue film aesthetic, the piece leans into documentary-style framing and vertical orientation. The production spotlights casual apparel and footwear, focusing on a tactile, earth-toned environment. The project was developed by agency partners Wieden+Kennedy New York and SCHOFIELD'S FLOWERS, with Mackcut handling the post-production and VFX.
McDonalds x Nike · Devin Booker
This collaborative campaign from McDonalds and Nike spotlights basketball star Devin Booker in a stark, desert setting. Directed by the team at Wieden+Kennedy New York, the project leans into a documentary aesthetic that prioritizes candid movement and environmental texture. The film employs handheld camera work and lo-fi techniques to maintain a raw, unfiltered perspective. With significant contributions from SCHOFIELD'S FLOWERS and post-production work by Mackcut, the piece balances the athletic focus of the subject with an analogue film quality captured under natural light.
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