McDonalds x Nike

May 2026

This collaborative campaign from McDonald’s x Nike centers on professional basketball player Devin Booker in a stripped-back, outdoor environment. The project leans into a raw aesthetic, capturing the athlete navigating a desert landscape through a distinctly analogue lens. Developed by Wieden+Kennedy New York and SCHOFIELD'S FLOWERS, the film utilises handheld camera work and lo-fi textures to create a documentary-style feel. The piece maintains a candid pace, furthered by the integration of grainy, VHS-inspired visuals and natural light throughout the production. Post-production and VFX services were provided by Mackcut.

Documentary, Vertical, Grainy, Raw

Analogue / film, Natural light, VHS / lo-fi

Sportswear

Desert

Brand Film / Corporate Video