McDonalds x Nike
Selfie
Brand
ProjectSelfie
Date
May 2026
Description
This collaborative project between McDonalds and Nike captures a candid encounter between a man and a Ronald McDonald statue. The project leans into a raw, documentary-style approach, utilising a vertical format to ground the interaction within a natural landscape. The execution relies on a lo-fi aesthetic and analogue film techniques to build a nostalgic atmosphere. Close-up shots of footwear are interspersed throughout the footage, placing a distinct focus on the product against an earthy, natural ground surface.
Style
Documentary, Vertical, Nostalgic
Techniques
Analogue / film
Context
Brand Film / Corporate Video
Associated creatives
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