This collaborative campaign from McDonalds and Nike brings together two iconic brands through a candid, lo-fi lens. The film features a man recording a selfie alongside a classic Ronald McDonald statue in an outdoor, natural landscape.
Shot with an analogue film aesthetic, the piece leans into documentary-style framing and vertical orientation. The production spotlights casual apparel and footwear, focusing on a tactile, earth-toned environment.
The project was developed by agency partners Wieden+Kennedy New York and SCHOFIELD'S FLOWERS, with Mackcut handling the post-production and VFX.
