McDonalds x Nike: Selfie
Brand
Date
May 2026
Description
This collaborative campaign from McDonalds and Nike brings together two iconic brands through a candid, lo-fi lens. The film features a man recording a selfie alongside a classic Ronald McDonald statue in an outdoor, natural landscape. Shot with an analogue film aesthetic, the piece leans into documentary-style framing and vertical orientation. The production spotlights casual apparel and footwear, focusing on a tactile, earth-toned environment. The project was developed by agency partners Wieden+Kennedy New York and SCHOFIELD'S FLOWERS, with Mackcut handling the post-production and VFX.
Style
Documentary, Vertical, Nostalgic
Techniques
Analogue / film
Context
Brand Film / Corporate Video
Associated creatives
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