McCain
Featured McCain projects
This week's top McCain projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
McCain · Tastiez Deep Down
McCain explores the internal monologue of a party guest in 'Tastiez Deep Down', a commercial project led by agency adam&eveDDB New York. The film leans into a minimalist, live-action technique to capture a humorous domestic setting. The production features a middle-aged protagonist navigating a lively social gathering, focusing on a relatable moment of candid reflection. The spot was produced by World War Seven with post-production and VFX handled by Rare Medium TV, editorial support from Whitehouse Post - US, and sound design by OMC Studios and Human World Wide.
McCain · McCain Chips in to Fight MND with Max Gawn
McCain partners with Max Gawn to support the Big Freeze and the ongoing effort to combat Motor Neurone Disease. The campaign features a live-action series documenting McCain chip trucks as they visit Melbourne community sports rounds, blending philanthropic outreach with the brand's presence at local events. Utilizing a clean, editorial aesthetic, the footage captures Gawn in a natural light outdoor setting, punctuated by the signature yellow branding of the chip cartons. The execution leverages a vertical format designed for high-engagement viewing, focusing on community-driven storytelling rather than traditional advertising tropes.
McCain · Feel Good Fries
McCain highlights its commitment to sustainable agriculture in this commercial for Feel Good Fries. The spot transitions from a familiar, domestic living room setting to an expansive, lush potato field, grounding the brand's narrative in the reality of its supply chain. The production, led by agency Gravity Road and Common People Films, uses live-action technique to bridge the gap between consumer experience and farm-level practice. The film incorporates a nostalgic aesthetic while utilizing bold animated captions to detail specific initiatives in soil health, biodiversity, and regenerative agriculture. Post-production and VFX were managed by Rascal, with additional sound and music work provided by Rascal and OkayStudio London.
McCain · We Are Family
McCain explores contemporary family dynamics in this commercial campaign, 'We Are Family.' The project presents a collection of fast-paced vignettes showcasing diverse households, including single parents, same-sex couples, and groups of friends in a variety of settings ranging from home interiors to snowy landscapes. The film utilizes a live-action technique to capture candid moments and authentic interactions across generations. With creative direction from agency adam&eveDDB, the production leans into clean aesthetics and natural lighting to emphasize the connections between individuals in their everyday environments.
McCain · McCain Vibes Idents
McCain presents a series of brand idents for their Vibes product line, captured in a live-action commercial format. The sequence centers on a domestic living room setting, featuring casual interactions between individuals while consuming crisps. The production utilizes clean studio lighting to maintain a bright, high-contrast aesthetic against bold color-blocked backgrounds. Throughout the spot, the brand presence is maintained via consistent graphic overlays. PHD UK provided media support for this project.
McCain · Visionaries’ Director Anthony Rubinstein Serves Up a Fresh Take in McCain’s New ‘Hash Brown Bites’ Spot
McCain highlights the versatility of its Air Fryer Hash Brown Bites in this commercial spot, focusing on the ease of preparation within a domestic setting. The film captures a kitchen sequence where the product is seasoned and served, emphasizing a clean and inviting aesthetic through warm, rich interior lighting. Directed by Anthony Rubinstein via The Visionaries, the production utilises live-action techniques and dynamic low-angle shots to document the food preparation process. The project was handled by adam&eveDDB London, with post-production and VFX services provided by no8.
McCain · DistraciFry
McCain explores the intersection of domestic life and mealtime dynamics in this commercial for the DistractiFry. The project captures an awkward family dinner, utilizing live-action technique and clean, natural tones to highlight the role of the product within the scene. The narrative leans into the candid interactions between family members, focusing on their reactions to the custom dispenser as it provides a diversion during the meal. The work maintains a consistent visual style through soft indoor lighting, set within a residential dining environment.
McCain · Put Mom in the Picture
McCain’s campaign 'Put Mom in the Picture' highlights the common disconnect between mothers documenting their families and their own presence within those memories. The work centres on intimate interviews set against a minimalist backdrop, featuring a yellow chair and floral arrangements that allow the candid storytelling to take focus. Utilizing a live-action technique with a grainy, documentary aesthetic, the piece explores the emotional weight of family photography. The creative direction, led by Rethink, leans into a clean, vertical composition to frame these reflections. Sound design and music composition for the project were handled by TA2 Sound + Music.
McCain · Together We Can Bring Back Anything
McCain explores the intersection of land management and food production in 'Together We Can Bring Back Anything,' a brand campaign focusing on agricultural heritage. The film utilizes live-action technique and cinematic framing to document the scale of the brand’s fields, moving across an expansive landscape under warm, natural light. Narrative elements detail the brand’s transition toward regenerative agriculture and soil health. The creative direction, led by Rethink, leans into a lifestyle aesthetic that emphasizes the rural environment and the practical aspects of farming.
McCain · Put Mom in the Picture
The McCain campaign, 'Put Mom in the Picture,' focuses on the cultural dynamic of motherhood and family documentation. Developed by agency Rethink, the project centres on the common tendency for mothers to act as the family photographer rather than appearing in the frame, prompting a shift in perspective. The commercial utilizes a documentary aesthetic, employing live-action techniques to capture candid, domestic moments. By contrasting intimate smartphone galleries with formal art exhibition portraiture, the narrative underscores the significance of representation within family photography.
McCain · Checkout & Freezer
McCain’s latest commercial spot, Checkout & Freezer, brings a humorous edge to the retail environment. Directed through Fela, the film observes shoppers and store staff navigating aisles and checkout lanes with chocolate cake visibly smeared across their faces, maintaining a deadpan, candid tone throughout. The production leans into a polished, live-action technique to capture the absurdity of the scenario within a standard grocery store setting. Creative agency Rethink developed the concept, with post-production handled by Alter Ego and editorial work by Outsider Editorial. The soundscape, featuring custom music and audio, was produced by Wave Productions.
McCain · National French Fry Day
McCain celebrates National French Fry Day with a humorous commercial spot that captures a suburban neighborhood's lighthearted obsession with the product. The campaign leans into absurd household vignettes, depicting residents decorating their lawns with oversized fry-shaped props and styling their homes with themed décor. Produced by PRETTYBIRD US, the film utilizes a live-action technique to deliver its comedic narrative. Through deadpan dialogue and warm, cinematic lighting, the project highlights the playful side of the brand within the CPG and packaged food sector.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
