Logo

McCain: Feel Good Fries

Brand
McCain
Date

Apr 2025

Description

McCain highlights its commitment to sustainable agriculture in this commercial for Feel Good Fries. The spot transitions from a familiar, domestic living room setting to an expansive, lush potato field, grounding the brand's narrative in the reality of its supply chain. The production, led by agency Gravity Road and Common People Films, uses live-action technique to bridge the gap between consumer experience and farm-level practice. The film incorporates a nostalgic aesthetic while utilizing bold animated captions to detail specific initiatives in soil health, biodiversity, and regenerative agriculture. Post-production and VFX were managed by Rascal, with additional sound and music work provided by Rascal and OkayStudio London.

Style

Horizontal, Commercial, Nostalgic

Industries
CPG / Packaged Food
Color
Chocolate
Forest Green
Camel
Background

Forest

Context

TVC / TV Commercial

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by