McCain
McCain Chips in to Fight MND with Max Gawn
Brand
Date
Jun 2026
Description
McCain partners with Max Gawn to support the Big Freeze and the fight against Motor Neurone Disease. This live-action campaign features the Melbourne community coming together to raise awareness through the presence of McCain chip trucks at local sports grounds. The creative direction, led by Poem and cummins&partners, leans into an editorial feel. Shot using natural light, the vertical video highlights a casual, outdoor setting as Gawn delivers his message to camera. PHD managed the media strategy for this community-focused initiative.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Navy
Sky Blue
Pure White
Background
Park
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.