Logo

McCain: McCain Chips in to Fight MND with Max Gawn

Brand
McCain
Date

Jun 2026

Description

McCain partners with Max Gawn to support the Big Freeze and the ongoing effort to combat Motor Neurone Disease. The campaign features a live-action series documenting McCain chip trucks as they visit Melbourne community sports rounds, blending philanthropic outreach with the brand's presence at local events. Utilizing a clean, editorial aesthetic, the footage captures Gawn in a natural light outdoor setting, punctuated by the signature yellow branding of the chip cartons. The execution leverages a vertical format designed for high-engagement viewing, focusing on community-driven storytelling rather than traditional advertising tropes.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries
CPG / Packaged Food
Color
Navy
Sky Blue
Pure White
Background

Park

Context

Advertising Campaign, Brand Film / Corporate Video

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by