MAX&Co.
Featured MAX&Co. projects
This week's top MAX&Co. projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project MAX&Co. · Shades of Nature campaign
For the Shades of Nature campaign, photographer Max Siedentopf and fashion editor/stylist Lorenzo Posocco deliver a series that bridges high-fashion aesthetics with everyday, surreal props. The work centers on dynamic compositions featuring model Hakima Athuai and others in a variety of outdoor environments, from paved plazas to lush gardens. Executed with a clean editorial lens, the campaign showcases a wardrobe of structured leather outerwear, fluid maxi skirts, and denim. The imagery employs a combination of flash and natural light, utilizing techniques that highlight the interplay between earth-toned apparel and vibrant surroundings. The project leans into a playful, deadpan narrative, using objects like hand trucks, bread, and sculptures to anchor the collection within a conceptual frame.
Project MAX&Co. · MAX&Co. Pre Collection S/S 2025
The MAX&Co. Pre Collection S/S 2025 campaign presents a series of fashion editorials focused on texture and tailored silhouettes. Photographed by Paolo Zerbini, the work leans into a clean, minimalist aesthetic that allows the vibrant color palette and intricate fabric details of the garments to command focus. Fashion styling by Lorenzo Posocco anchors the campaign, moving between sharp, high-fashion ensembles and more relaxed, contemporary looks. The production utilizes directional lighting and natural light cues to enhance the depth of the studio and interior architectural settings. Key contributions include hair styling by Franco Argento and makeup by Karin Borromeo, with casting by Simone Bart Rocchietti.
Project MAX&Co. · Max&Co X Valerie Zhang
Luxury fashion house MAX&Co. joins forces with Valerie Zhang for a collaboration that perfectly captures the intersection of contemporary street style and high-end versatility. Photographed by Tianzheng Yun, the campaign leans into an editorial aesthetic that prioritizes candid movement and urban spontaneity. Across the series, the imagery utilizes natural light to highlight the intricate textures of structured handbags and tailored denim, grounding high-fashion silhouettes in the organic rhythm of a city square. The visual narrative channels a distinct, relaxed energy, where the art of the everyday is elevated through crisp blazers and classic sportswear-inspired accessories like baseball caps and geometric-patterned totes. By balancing structured pieces with a casual, almost off-duty elegance, the project avoids the rigid tropes of traditional fashion advertising in favor of something more authentic and narrative-driven. Whether capturing a subject in mid-stride or observing a quiet, focused moment on a park bench, Yun manages to bridge the gap between aspirational style and approachable, modern living. The result is a cohesive lifestyle showcase that speaks to the multifaceted identity of the modern woman, proving that luxury is as much about how one carries themselves in the streets as it is about the design itself. This collaboration effectively highlights the brand’s evolving identity within the luxury fashion market through a refined, editorial lens.
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