MAX&Co.

Jan 2025

The MAX&Co. Pre Collection S/S 2025 campaign presents a series of editorial portraits that lean into clean, architectural aesthetics. Photographed by Paolo Zerbini, the work utilizes warm directional lighting and natural light to emphasize the textures of the collection, from sharp tailoring to vibrant knitwear and statement accessories. Fashion editor Lorenzo Posocco curates a polished look across the series, pairing structured outerwear with reflective elements and contemporary furniture. The campaign, which features models Amy Holt, Cai Guannan, Flavie Sammartano, and Kristen Coffey, maintains a consistent visual language through the use of analogue film techniques and warm, golden hour hues. Casting was provided by Simone Bart Rocchietti, with hair styling by Franco Argento and makeup by Karin Borromeo.

Editorial, Vertical, Clean

High Street Fashion