MAX&Co.: MAX&Co. Pre Collection S/S 2025

Jan 2025

The MAX&Co. Pre Collection S/S 2025 campaign presents a series of fashion editorials focused on texture and tailored silhouettes. Photographed by Paolo Zerbini, the work leans into a clean, minimalist aesthetic that allows the vibrant color palette and intricate fabric details of the garments to command focus. Fashion styling by Lorenzo Posocco anchors the campaign, moving between sharp, high-fashion ensembles and more relaxed, contemporary looks. The production utilizes directional lighting and natural light cues to enhance the depth of the studio and interior architectural settings. Key contributions include hair styling by Franco Argento and makeup by Karin Borromeo, with casting by Simone Bart Rocchietti.

Editorial, Vertical, Clean