MAX&Co.: Shades of Nature campaign

Jul 2025

For the Shades of Nature campaign, photographer Max Siedentopf and fashion editor/stylist Lorenzo Posocco deliver a series that bridges high-fashion aesthetics with everyday, surreal props. The work centers on dynamic compositions featuring model Hakima Athuai and others in a variety of outdoor environments, from paved plazas to lush gardens. Executed with a clean editorial lens, the campaign showcases a wardrobe of structured leather outerwear, fluid maxi skirts, and denim. The imagery employs a combination of flash and natural light, utilizing techniques that highlight the interplay between earth-toned apparel and vibrant surroundings. The project leans into a playful, deadpan narrative, using objects like hand trucks, bread, and sculptures to anchor the collection within a conceptual frame.

Editorial, Vertical

Natural light

Advertising Campaign