MAX&Co.
Shades of Nature campaign
Jul 2025
The 'Shades of Nature' campaign for MAX&Co. is an editorial fashion series captured by photographer Max Siedentopf with styling by Lorenzo Posocco. The imagery features model Hakima Athuai and others in a variety of outdoor settings, ranging from public plazas to lush garden environments. The project leans into a playful aesthetic, balancing high-fashion silhouettes—such as sharp blazers, leather outerwear, and fluid maxi skirts—with deadpan, conceptual props. Utilizing both flash and natural light, the series adopts a clean editorial style that plays with earthy tones and vibrant contrasts. Techniques such as analogue film capture are utilized to ground the high-fashion presentation, creating a distinct visual narrative across the collection.
Editorial, Vertical
Natural light
Designer Fashion
Advertising Campaign
