Marni
Marni's eclectic luxury fashion, tactile knitwear and avant-garde editorial campaigns
Featured Marni projects
This week's top Marni projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Marni · Marni Spring Summer 2026 Eyewear
The Marni Spring Summer 2026 Eyewear campaign strips back the noise of the fashion industry to focus on the interplay between architectural silhouettes and tactile details. Captured through the lens of photographer Marco Lessi, this portrait-heavy series utilizes studio strobe lighting to achieve a crisp, clinical clarity that allows the collection’s bold, oversized frames to take center stage. By utilizing a clean, neutral backdrop, the creative direction leans into editorial minimalism, ensuring the viewer’s eye is drawn immediately to the gradient lenses and thick tortoiseshell or geometric rims that define the season’s aesthetic. Model Laura Rudd brings a nuanced, grounded presence to the frame, her auburn hair and carefully curated statement accessories providing a soft, human contrast to the structured precision of the eyewear. Rather than relying on environmental storytelling, the imagery succeeds by prioritizing the tactile quality of materials, from the smooth, polished finish of the acetate frames to the intricate beadwork of the jewelry. The resulting visuals channel a refined, high-fashion sensibility that feels both immediate and timeless. It is a masterclass in controlled composition, where the minimalist approach serves to highlight the craftsmanship of the product, firmly grounding Marni in its reputation for sophisticated, design-forward accessories that do not just follow trends, but actively redefine the visual language of contemporary eyewear.
Project Marni · Spring 2026 Ad Campaign
The Marni Spring 2026 ad campaign marks a deliberate shift toward quiet, lived-in intimacy, grounding the luxury fashion house’s eclectic aesthetic in the reality of the everyday. Under the creative direction of Meryll Rogge and Camilla Carlotta Chiappetta, the project channels a sense of domestic stillness, utilizing a palette of warm neutrals and soft pastels to frame the collection against minimalist interiors. Captured through the lens of photographer Luna Conte and directed by Matei Octav, the series relies on natural light to emphasize the rich textures of knitwear and floral embroidery. The imagery eschews traditional high-fashion artifice, opting instead for a lifestyle editorial tone that favors candid moments—peeling oranges at a mid-century table or tending to houseplants—over staged poses. Models Natasha Goncharova and Samuel Luis Mueller inhabit these settings with an effortless grace, their presence bolstered by hair styling from Massimo Gamba and makeup by Serena Congiu, which maintains a fresh, understated polish. By blending bold, colourful patterns with clean, architectural lines, the campaign transforms mundane kitchen and dining room scenes into an elevated narrative. This fusion of commercial sensibility and editorial minimalism highlights the inherent wearability of the pieces, proving that even within a luxury context, the most resonant stories are often found in the quiet, unscripted segments of daily life.
Marni · SS23
Marni presents its SS23 collection through a campaign film produced by Partner Films. The visual narrative cycles through diverse environments, transitioning from rigid architectural columns to the natural textures of stone seawalls and coastal sand. Utilizing natural light, the production focuses on the collection's fabric detailing and styling. The edit adopts a clean, live-action technique to establish an editorial lifestyle atmosphere across its outdoor sequences.
Marni · SS23
The Marni SS23 campaign presents a sequence of cinematic vignettes, moving across sun-drenched coastal settings and classical architecture. The film highlights the collection’s textured knitwear, resort apparel, and tailored outerwear. Produced by Partner Films London, the production utilizes natural light and a raw aesthetic to ground the collection. The imagery alternates between warm earthy tones and cool blue accents, employing a grainy texture that emphasizes an atmospheric, editorial mood.
Project Marni · Marni Magic Mountain 2025 Collection
Marni’s Magic Mountain 2025 collection presents a vibrant exploration of winter layering, captured in a campaign that merges alpine motifs with contemporary studio editorial aesthetics. Photographer Ryan Simo leans into a graphic, high-contrast visual language, utilizing bold geometric overlays and stylized painted backdrops that evoke a playful, mountain-inspired narrative. The series features direction by Matei Octav and art direction by Sergio Cattivelli, who work to juxtapose textured knitwear, puffer jackets, and corduroy accessories against minimalist settings. The campaign relies on a clean, bright studio lighting approach to emphasize the tactile quality of the materials, from wool and denim to fur-trimmed leather pieces. Featuring model Modou Wade alongside a wider cast, the production integrates sculptural props and hand-painted landscapes to ground the collection's high-fashion intent. Hair and makeup styling, provided by Massimo Gamba and Andrea Severino Sailis, complements the collection's layered volumes and rich color palette.
Project Marni · Marni Jam x Paloma Elsesser 2024 Collection
The Marni Jam x Paloma Elsesser 2024 collection campaign captures a tactile approach to luxury fashion, spotlighting a series of structured and knit garments. Photographed by Colin Dodgson, the editorial series leans into raw, architectural backdrops ranging from corrugated metal to weathered brick and textured tiles. Each image utilizes natural light to emphasize the materiality of the apparel and the depth of the brand’s signature accessories. Creative direction by Paloma Elsesser defines the visual narrative, which is complemented by styling from Carlos Nazario and art direction by Sergio Cattivelli. The imagery employs analogue film techniques and a warm color palette, creating a cohesive aesthetic that highlights the collection's focus on pattern and silhouette.
Project Marni · MARNI SS25 VOL.2
Marni presents the SS25 Vol. 2 collection through a series of editorial images that explore architectural geometry and surreal portraiture. Led by designer Francesco Risso, the campaign integrates the work of artist Orfeo Tagiuri, leaning into a consistent visual language across varied, high-contrast settings. The project captures models, including Anna Cordell, in distinct environments ranging from narrow, red-carpeted hallways to lush outdoor gardens. Photographers Matei Octav and Sergio Cattivelli utilize natural light and analogue film techniques to emphasize clean lines and structured compositions, often incorporating the brand's signature handwritten logo as an overlay.
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