Marni
Marni's eclectic luxury fashion, tactile knitwear and avant-garde editorial campaigns
Featured Marni projects
This week's top Marni projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Marni · Marni Spring Summer 2026 Eyewear
The Marni Spring Summer 2026 Eyewear campaign strips back the noise of the fashion industry to focus on the interplay between architectural silhouettes and tactile details. Captured through the lens of photographer Marco Lessi, this portrait-heavy series utilizes studio strobe lighting to achieve a crisp, clinical clarity that allows the collection’s bold, oversized frames to take center stage. By utilizing a clean, neutral backdrop, the creative direction leans into editorial minimalism, ensuring the viewer’s eye is drawn immediately to the gradient lenses and thick tortoiseshell or geometric rims that define the season’s aesthetic. Model Laura Rudd brings a nuanced, grounded presence to the frame, her auburn hair and carefully curated statement accessories providing a soft, human contrast to the structured precision of the eyewear. Rather than relying on environmental storytelling, the imagery succeeds by prioritizing the tactile quality of materials, from the smooth, polished finish of the acetate frames to the intricate beadwork of the jewelry. The resulting visuals channel a refined, high-fashion sensibility that feels both immediate and timeless. It is a masterclass in controlled composition, where the minimalist approach serves to highlight the craftsmanship of the product, firmly grounding Marni in its reputation for sophisticated, design-forward accessories that do not just follow trends, but actively redefine the visual language of contemporary eyewear.
Project Marni · Spring 2026 Ad Campaign
The Marni Spring 2026 ad campaign marks a deliberate shift toward quiet, lived-in intimacy, grounding the luxury fashion house’s eclectic aesthetic in the reality of the everyday. Under the creative direction of Meryll Rogge and Camilla Carlotta Chiappetta, the project channels a sense of domestic stillness, utilizing a palette of warm neutrals and soft pastels to frame the collection against minimalist interiors. Captured through the lens of photographer Luna Conte and directed by Matei Octav, the series relies on natural light to emphasize the rich textures of knitwear and floral embroidery. The imagery eschews traditional high-fashion artifice, opting instead for a lifestyle editorial tone that favors candid moments—peeling oranges at a mid-century table or tending to houseplants—over staged poses. Models Natasha Goncharova and Samuel Luis Mueller inhabit these settings with an effortless grace, their presence bolstered by hair styling from Massimo Gamba and makeup by Serena Congiu, which maintains a fresh, understated polish. By blending bold, colourful patterns with clean, architectural lines, the campaign transforms mundane kitchen and dining room scenes into an elevated narrative. This fusion of commercial sensibility and editorial minimalism highlights the inherent wearability of the pieces, proving that even within a luxury context, the most resonant stories are often found in the quiet, unscripted segments of daily life.
Marni · SS23
Marni presents its SS23 collection through a campaign film produced by Partner Films. The visual narrative cycles through diverse environments, transitioning from rigid architectural columns to the natural textures of stone seawalls and coastal sand. Utilizing natural light, the production focuses on the collection's fabric detailing and styling. The edit adopts a clean, live-action technique to establish an editorial lifestyle atmosphere across its outdoor sequences.
Marni · SS23
The Marni SS23 campaign presents a sequence of cinematic vignettes, moving across sun-drenched coastal settings and classical architecture. The film highlights the collection’s textured knitwear, resort apparel, and tailored outerwear. Produced by Partner Films London, the production utilizes natural light and a raw aesthetic to ground the collection. The imagery alternates between warm earthy tones and cool blue accents, employing a grainy texture that emphasizes an atmospheric, editorial mood.
Project Marni · Marni Magic Mountain 2025 Collection
Marni’s Magic Mountain 2025 collection presents a vibrant exploration of winter layering, captured in a campaign that merges alpine motifs with contemporary studio editorial aesthetics. Photographer Ryan Simo leans into a graphic, high-contrast visual language, utilizing bold geometric overlays and stylized painted backdrops that evoke a playful, mountain-inspired narrative. The series features direction by Matei Octav and art direction by Sergio Cattivelli, who work to juxtapose textured knitwear, puffer jackets, and corduroy accessories against minimalist settings. The campaign relies on a clean, bright studio lighting approach to emphasize the tactile quality of the materials, from wool and denim to fur-trimmed leather pieces. Featuring model Modou Wade alongside a wider cast, the production integrates sculptural props and hand-painted landscapes to ground the collection's high-fashion intent. Hair and makeup styling, provided by Massimo Gamba and Andrea Severino Sailis, complements the collection's layered volumes and rich color palette.
Project Marni · Marni Jam x Paloma Elsesser 2024 Collection
The Marni Jam x Paloma Elsesser 2024 collection campaign captures a tactile approach to luxury fashion, spotlighting a series of structured and knit garments. Photographed by Colin Dodgson, the editorial series leans into raw, architectural backdrops ranging from corrugated metal to weathered brick and textured tiles. Each image utilizes natural light to emphasize the materiality of the apparel and the depth of the brand’s signature accessories. Creative direction by Paloma Elsesser defines the visual narrative, which is complemented by styling from Carlos Nazario and art direction by Sergio Cattivelli. The imagery employs analogue film techniques and a warm color palette, creating a cohesive aesthetic that highlights the collection's focus on pattern and silhouette.
Project Marni · MARNI SS25 VOL.2
Marni presents the SS25 Vol. 2 collection through a series of editorial images that explore architectural geometry and surreal portraiture. Led by designer Francesco Risso, the campaign integrates the work of artist Orfeo Tagiuri, leaning into a consistent visual language across varied, high-contrast settings. The project captures models, including Anna Cordell, in distinct environments ranging from narrow, red-carpeted hallways to lush outdoor gardens. Photographers Matei Octav and Sergio Cattivelli utilize natural light and analogue film techniques to emphasize clean lines and structured compositions, often incorporating the brand's signature handwritten logo as an overlay.
Project Marni · Marni F/W 2026 Campaign
The Marni F/W 2026 campaign captures the season's collection through a series of editorial portraits. Photographed by Francis Boissier, the project explores the interplay between structured luxury fashion and raw architectural forms, moving between rough stone settings and minimal studio backdrops. The imagery leans into clean, vertical compositions that emphasize the textures of knitwear and leather accessories. Creative direction for the campaign is supported by designer Meryll Rogge, with fashion styling by Tamara Rothstein. Models Echo Zhao, Nikita Fen, and Nyla Singleton feature across the series, showcasing the collection's layering, ornate jewelry, and leather goods. The campaign utilizes natural light and analogue film techniques to highlight the palette of yellow, burgundy, and warm earth tones.
Project Marni · Marni Fall Winter 2026 Eyewear
Marni presents the Fall Winter 2026 eyewear campaign, a series of portraits emphasizing the substantial proportions and metallic detailing of the season's collection. The photography leans into a clean, editorial aesthetic, utilizing natural light and soft-focus backgrounds to isolate the architectural lines of the frames. Photographer Arianna Genghini captures the collection through close-up compositions that highlight the contrast between bold black acetate and gold temple hardware. The campaign features models Nour Boudaakat and Svetlana Lethelier, whose styling incorporates intricate statement earrings and layered textiles to complement the eyewear's luxury design.
Project Marni · MARNI VOCABULARY - Pre-Fall 2026 Col ...
Marni captures the quintessential spirit of elevated tailoring and idiosyncratic style in their latest Pre-Fall 2026 collection, titled Marni Vocabulary. By striping away unnecessary artifice to focus purely on the interplay of textiles and silhouettes, the campaign utilizes a clean, studio strobe aesthetic to bring a sharp, editorial minimalism to the forefront of contemporary designer fashion. Photographer Marco Lessi navigates the visual narrative with precision, framing each look against a sparse, neutral backdrop that allows the complex layering of the dark brown knitted vest, voluminous puffed sleeves, and vibrant multi-colored handbags to command the viewer's undivided attention. Tamara Rothstein elevates the presentation as the fashion editor and stylist, curating a look that balances structured, architectural elegance with the brand's signature playful color palette, most notably seen in the deliberate contrast of the pointed-toe slingback heels. The portrait-focused approach avoids the clutter of traditional lifestyle imagery, instead treating each garment as a primary subject, effectively distilling the brand’s complex design language into a cohesive, highly curated visual vocabulary. This project serves as a masterclass in modern luxury photography, where every choice—from the specific fall of an A-line skirt to the precise placement of gold zipper hardware—is calculated to reinforce the unique identity that remains synonymous with the house of Marni while establishing the tone for the upcoming season.
Project Marni · Marni FW26
For the Marni FW26 collection, photographer Olya Oleinic and stylist Tamara Rothstein deliver a masterclass in editorial minimalism, leaning into a stark, monochromatic visual language. By positioning a diverse cast of models against a vibrant, flat blue backdrop, the campaign strips away atmospheric noise to place the tactile qualities of the garments front and center. The imagery acts as an exhaustive study of contrast, where the soft, even studio strobe lighting bridges the gap between disparate textures—from high-shine patent leather and fluid satin to the heavy, intricate knits that define the season. The creative direction, supported by casting director Piergiorgio Del Moro, emphasizes a clean, symmetrical composition that elevates everyday silhouettes through unexpected detailing, such as contrast stitching, organic-shaped statement jewelry, and layered geometric patterns. With grooming by hair stylist Tom Wright and makeup artist Mel Arter, the portraits maintain an intentional, composed stillness, allowing the artisanal construction of the apparel to speak with clarity. This project effectively serves as both a high-fashion lookbook and a testament to the brand's commitment to bold, narrative-driven design. By utilizing tight framing and a consistent color palette, the team captures the essence of the Marni spirit, balancing a contemporary edge with a refined, elevated sensibility that feels both grounded and distinctively experimental.
Project Marni · High Summer 2024 Ad Campaign
For its High Summer 2024 campaign, Marni captures the essence of a sun-drenched season, grounding its high-fashion aesthetic in the raw, urban textures of Los Angeles. Under the vision of creative director Francesco Risso, the campaign leans into a deliberate interplay of light and shadow, utilizing warm, directional natural light to highlight the tactile complexity of the collection. The imagery, captured by photographer Colin Dodgson, moves away from traditional studio polish, favoring the grit of weathered green walls, rustic red brick, and industrial corrugated metal. This editorial approach allows the artisanal quality of Marni’s signature crochet pieces, patchwork knits, and sharp tailoring to resonate with an organic, lived-in energy. Stylist Carlos Nazario curates a vibrant, contemporary wardrobe that features bold chevron patterns and intricate floral details, perfectly balanced by the presence of models like Paloma Elsesser. The result is an evocative portrait series that channels a relaxed, summer-focused narrative while maintaining the brand's commitment to unconventional luxury. By embracing elements like cinematic framing and a golden hour color grade, the campaign feels both intimate and expansive. It serves as a masterclass in how minimalism can be infused with personality through texture and composition, effectively blending high-end fashion with a laid-back, aspirational lifestyle that feels distinctly current.
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