Marni: Marni Jam x Paloma Elsesser 2024 Collection

Jun 2024

The Marni Jam x Paloma Elsesser 2024 collection campaign captures a tactile approach to luxury fashion, spotlighting a series of structured and knit garments. Photographed by Colin Dodgson, the editorial series leans into raw, architectural backdrops ranging from corrugated metal to weathered brick and textured tiles. Each image utilizes natural light to emphasize the materiality of the apparel and the depth of the brand’s signature accessories. Creative direction by Paloma Elsesser defines the visual narrative, which is complemented by styling from Carlos Nazario and art direction by Sergio Cattivelli. The imagery employs analogue film techniques and a warm color palette, creating a cohesive aesthetic that highlights the collection's focus on pattern and silhouette.

Editorial, Vertical, Warm

Analogue / film, Natural light

Advertising Campaign