Marni

Jun 2024

The Marni Jam x Paloma Elsesser 2024 collection campaign brings a raw, tactile energy to luxury fashion. Shot by photographer Colin Dodgson, the editorial series utilizes an analogue film aesthetic, characterized by natural light and grainy textures, to highlight the collection's interplay of knitwear, structured leather, and bold patterns. Creative direction for the project was led by Paloma Elsesser, who also appears as talent. The visuals draw on architectural backdrops—ranging from corrugated metal to rustic brick and tiled surfaces—to ground the vibrant apparel designed by Francesco Risso. Art direction by Sergio Cattivelli and styling by Carlos Nazario emphasize the collection's focus on material contrast, supported by hair styling from Jawara and makeup by Yadim.

Editorial, Vertical, Warm

Analogue / film, Natural light

Luxury Fashion Houses

Advertising Campaign