Marni

Nov 2025

The Marni Magic Mountain 2025 campaign presents a vibrant, high-fashion exploration of alpine-inspired textures. Photographed by Ryan Simo with art direction by Sergio Cattivelli, the series features a collection of layered knitwear, corduroy, and heavy outerwear set against graphic, hand-painted mountain landscapes and geometric studio props. The imagery leans into a playful aesthetic, incorporating bold red concentric circles and stark typography to frame the subjects. Directed by Matei Octav and featuring model Modou Wade, the campaign balances the technical precision of clean studio lighting with dynamic set design elements, such as cable car cutouts and sculptural alpine furniture. Styling is rounded out by hair stylist Massimo Gamba and makeup artist Andrea Severino Sailis, emphasizing the tactile nature of the winter garments.

Editorial, Vertical, Clean

Luxury Fashion Houses

White Seamless

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