Maison Kitsuné
Featured Maison Kitsuné projects
This week's top Maison Kitsuné projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Maison Kitsuné · Maison Kitsuné Babyfox 2025 Campaign
Maison Kitsuné presents the Babyfox 2025 campaign, an editorial series spotlighting the season's core collection. The project leans into a clean, minimalist aesthetic, captured through a vertical portrait lens that emphasizes the brand's signature detailing. Photographer Arnaud Lajeunie captures Georgia May Jagger in a sequence defined by soft light and a neutral palette. Creative direction by Francesco Petroni focuses on the brand's classic iconography, while fashion director Imruh Asha provides styling. The production features hair styling by Claire Grech and makeup by Celine Martin, with casting managed by Holly Cullen.
Project Maison Kitsuné · Spring summer 26
Maison Kitsuné’s Spring Summer 26 campaign serves as an editorial lookbook, capturing a relaxed, modern aesthetic through a series of portrait and lifestyle compositions. The collection leans into clean lines and textured fabrics, featuring layered neutral-toned separates, knitwear, and minimalist tailoring set against bright interior spaces. Photographer Sebastien Giraud employs natural light and a soft color palette to highlight the drape and detail of the apparel. Styling by Almut Vogel emphasizes a balanced, understated approach, complemented by hair styling from Bruno Silvani and makeup by Sacha Giraudeau. Casting director William Lhoest brings a cohesive presence to the imagery, featuring model Joseph Signoret across several compositions.
Project Maison Kitsuné · Maison Kitsuné Holiday 2026 Campaign
Maison Kitsuné presents its Holiday 2026 campaign, a series of editorial portraits that capture a relaxed, winter-inspired aesthetic. The work, photographed by Sebastien Giraud, focuses on elevated layering and seasonal textures, set against a backdrop featuring artificial snow. Stylist Yumna Mirza defines the look with a composed mix of a textured green cardigan and tailored trousers. The campaign leans into a clean, warm visual language, utilising soft, natural light to maintain an intimate quality throughout the imagery.
Project Maison Kitsuné · HIGH SUMMER S/S 26
Maison Kitsuné introduces their High Summer S/S 26 collection through this fashion editorial, capturing a relaxed aesthetic defined by crisp polo shirts and denim. The campaign imagery channels a nostalgic, analogue-inspired look, utilizing a textured, vintage-grain finish to frame the collection's pieces against architectural backdrops. Photographer Joe Cruz leads the visual direction, maintaining a bright and even lighting style throughout the series. The project features model Roman Stubrin, highlighting the brand’s focus on clean, classic silhouettes for the warmer months.
Project Maison Kitsuné · Maison Kitsuné FW26
Maison Kitsuné FW26 marks a sophisticated pivot into the intersection of high-concept design and everyday wearability, reinforcing the brand's place within the luxury fashion houses landscape. Captured with an editorial sensibility, the campaign utilizes a distinct live-action technique to infuse static portraits with a sense of kinetic urgency. Photographer Maxime Froge and director Thibault Della Gaspera collaborate to bridge the gap between structured minimalism and restless energy, employing intentional motion blur that transforms simple garments into fluid, modern silhouettes. The imagery leans into a crisp, high-contrast aesthetic, utilizing studio strobe lighting to emphasize the tactile quality of mohair knits and graphic layering. Through the lens of model Achille Genet, the collection finds its rhythm, balancing avant-garde accessories like pointed balaclavas with the grounded, wearable ease of seasonal essentials. The creative vision, supported by set designer Chloe Barriere and makeup artist William Bartel, strips away extraneous detail, allowing the stark white backdrop to amplify the vibrant color palette and intricate fabric textures. By centering the Maison Kitsuné Paris logo within these dynamic frames, the campaign successfully negotiates a dialogue between classic luxury tailoring and contemporary street style, cementing an identity that feels both timeless and aggressively current. This collection is a masterclass in controlled chaos, proving that even the most refined fashion narrative benefits from a touch of spontaneous, motion-driven artistry.
Project Maison Kitsuné · Spring 2025 Ad Campaign
Maison Kitsuné defines the season with its Spring 2025 ad campaign, a collection that masterfully blends the brand's signature Parisian flair with a modern, relaxed sensibility. Under the creative direction of Marcus Clayton and Francesco Petroni, the project embraces an editorial lifestyle aesthetic that feels both candid and meticulously curated. Photographed by Colin Dodgson, the series captures models Daria Zolotova, Dugyeong Kim, and Limamu Mbaye in a sequence of fluid, movement-filled frames set against textured stone and minimalist architectural backdrops. The visual narrative relies heavily on natural light to emphasize the rich tactile qualities of the garments, from crisp leather jackets to soft, striped knits. Stylist Imruh Asha brings an effortless cohesion to the ensembles, pairing sophisticated staples with playful accessories like frilled socks and classic loafers, while hair by Sarah Jo Palmer and makeup by Siddhartha Simone maintain a fresh, authentic appearance. This campaign succeeds by leaning into a cinematic, documentary quality, where the interplay of golden hour sunlight and urban geometry grounds the luxury fashion house in a tangible, relatable reality. Through a blend of tight, intimate portraits and expansive full-length shots, the work achieves a timeless, airy elegance that perfectly encapsulates the Maison Kitsuné ethos of understated, everyday refinement. Casting director Holly Cullen ties the vision together, ensuring each subject embodies the brand's distinctive, contemporary spirit.
Project Maison Kitsuné · Maison Kitsuné Holiday 2025 Campaign
Maison Kitsuné brings a playful energy to its Holiday 2025 campaign, featuring a series of fashion portraits that lean into seasonal textures and clean, editorial styling. The campaign captures a sense of curated whimsy through oversized knitwear and structured winter attire. Photographer Jessica Madavo and fashion director Imruh Asha lead the creative execution, utilizing natural light and soft palettes to highlight the collection's details. Casting director Holly Cullen brought together a diverse ensemble of models—including Mino Sassy, Paddy Orr, Rapha Keijzer, Stephane Kumm, and Tes Linnenkoper—to round out the series. The project production was supported by the artistry of hair stylist Sarah Jo Palmer and makeup artist Mayumi Oda.
Project Maison Kitsuné · Baby Fox
Maison Kitsuné highlights its Baby Fox collection through a series of editorial fashion portraits. The campaign, captured by photographer Jared Kocka, leans into warm, directional lighting to showcase the brand's signature knitwear and ribbed basics. Fashion editor and stylist Tabitha Sanchez curates a palette of soft pastels across the series, while hair stylist Clay Nielsen provides a clean, understated aesthetic. The work utilizes a mix of clean studio backdrops and sun-drenched outdoor terrace environments, employing techniques such as chiaroscuro and soft grain to define the textural details of the garments. Featuring models Abbey Steinman and Delilah Parillo, the imagery maintains an intimate, editorial focus.
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