Maison Kitsuné: Maison Kitsuné Holiday 2025 Campaign

Nov 2025

Maison Kitsuné brings a playful energy to its Holiday 2025 campaign, featuring a series of fashion portraits that lean into seasonal textures and clean, editorial styling. The campaign captures a sense of curated whimsy through oversized knitwear and structured winter attire. Photographer Jessica Madavo and fashion director Imruh Asha lead the creative execution, utilizing natural light and soft palettes to highlight the collection's details. Casting director Holly Cullen brought together a diverse ensemble of models—including Mino Sassy, Paddy Orr, Rapha Keijzer, Stephane Kumm, and Tes Linnenkoper—to round out the series. The project production was supported by the artistry of hair stylist Sarah Jo Palmer and makeup artist Mayumi Oda.

Editorial, Vertical, Clean

Advertising Campaign