Maison Kitsuné: Maison Kitsuné Babyfox 2025 Campaign
Brand
Date
Aug 2025
Description
Maison Kitsuné presents the Babyfox 2025 campaign, an editorial series spotlighting the season's core collection. The project leans into a clean, minimalist aesthetic, captured through a vertical portrait lens that emphasizes the brand's signature detailing. Photographer Arnaud Lajeunie captures Georgia May Jagger in a sequence defined by soft light and a neutral palette. Creative direction by Francesco Petroni focuses on the brand's classic iconography, while fashion director Imruh Asha provides styling. The production features hair styling by Claire Grech and makeup by Celine Martin, with casting managed by Holly Cullen.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Color
Off-White
Background
Coloured Seamless, Rooftop
Context
Advertising Campaign
Associated creatives
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