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Maison Kitsuné: Maison Kitsuné Babyfox 2025 Campaign

Date

Aug 2025

Description

Maison Kitsuné presents the Babyfox 2025 campaign, an editorial series spotlighting the season's core collection. The project leans into a clean, minimalist aesthetic, captured through a vertical portrait lens that emphasizes the brand's signature detailing. Photographer Arnaud Lajeunie captures Georgia May Jagger in a sequence defined by soft light and a neutral palette. Creative direction by Francesco Petroni focuses on the brand's classic iconography, while fashion director Imruh Asha provides styling. The production features hair styling by Claire Grech and makeup by Celine Martin, with casting managed by Holly Cullen.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Color
Off-White
Background

Coloured Seamless, Rooftop

Context

Advertising Campaign

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