Lufthansa

Lufthansa · All It Takes Is a Yes

Lufthansa’s campaign, "All It Takes Is a Yes," highlights the intersection of professional life and global exploration. The film follows a subject navigating a transition from a controlled, bright indoor workspace to the dynamic environments of international street markets, emphasizing themes of movement and accessibility. Produced with a clean, cinematic aesthetic, the project utilizes natural light and precise framing to establish an editorial visual tone. The narrative relies on a live-action technique to ground the travel-centric concept in reality, supported by consistent color grading that maintains a polished finish throughout the piece.

Lufthansa · Feeling the sky in the new Lufthansa Allegris First Class

Lufthansa introduces its Allegris First Class experience through a cinematic film that focuses on the sensory transition of flight. Developed by Serviceplan Germany in collaboration with Sho Shibuya, the project utilizes atmospheric sky views to evoke a sense of calm and precision. The edit leans into a minimalist aesthetic, featuring clean typography overlaid on shifting gradients of dusk and dawn. By pairing these horizon transitions with soft morning light and cloud formations, the piece emphasizes an ethereal tone, framed within a cinematic horizontal format.

Lufthansa · Allegris - Premium Economy - Ed

Lufthansa · Allegris - Business Call - Dirk Nowitzki

Lufthansa · Allegris - Long Form

Lufthansa · Allegris - Business Class - Fashion Designer

Lufthansa · Allegris - Business Class - Baby