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Lufthansa

Feeling the sky in the new Lufthansa Allegris First Class
Date

Jan 2025

Description

Lufthansa showcases its new Allegris First Class experience through a series of cinematic sky transitions. The campaign captures the shifting atmosphere of the upper clouds, moving from deep purple dusk tones to soft morning light. Developed by Serviceplan Germany and Sho Shibuya, the project leans into a minimalist aesthetic. Horizontal framing and warm color palettes define the visual flow, which bridges abstract aerial views with the specific perspective from an airplane window.

Style

Horizontal, Cinematic, Warm

Industries

Airlines

Background

Clear Sky

Context

Brand Film / Corporate Video

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