Lufthansa: Feeling the sky in the new Lufthansa Allegris First Class
Brand
Date
Jan 2025
Description
Lufthansa introduces its Allegris First Class experience through a cinematic film that focuses on the sensory transition of flight. Developed by Serviceplan Germany in collaboration with Sho Shibuya, the project utilizes atmospheric sky views to evoke a sense of calm and precision. The edit leans into a minimalist aesthetic, featuring clean typography overlaid on shifting gradients of dusk and dawn. By pairing these horizon transitions with soft morning light and cloud formations, the piece emphasizes an ethereal tone, framed within a cinematic horizontal format.
Style
Horizontal, Cinematic, Warm
Industries
Background
Clear Sky
Context
Brand Film / Corporate Video
Associated creatives
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